Sarah Mavula

Practice Areas

Sarah regularly advises clients in a variety of industries on Canadian and international merger control, foreign investment and national security in corporate and commercial transactions. As part of her competition practice, Sarah routinely secures merger control clearances, and advises on pricing policies, competitor collaborations, abuse of dominance, and compliance programs. Her extensive experience in foreign investment matters under the Investment Canada Act includes assisting clients with the preparation of review applications and notifications, drafting and negotiating undertakings, and securing national security clearance for her clients.

As part of Sarah's complimentary practice, she assists businesses with the commercial and regulatory aspects of expanding to Canada, and from Canada to other markets. In doing so, she advises extensively on advertising and marketing law through all media types, focusing on a wide array of areas, including deceptive marketing, contests, sweepstakes and promotions, consumer protection, French language requirements, privacy and anti-spam laws, e-commerce, and product regulatory compliance involving food, cosmetics, medical devices, and other regulated consumer and industrial products.

Professional Memberships

Law Society of Ontario

Canadian Bar Association

Ontario Bar Association

American Bar Association (Section of Antitrust Law)

Association of National Advertisers - Legal Affairs Committee

Publications

Direct Marketing: Overview (Canada), Practical Law

Online Advertising and Marketing: Overview (Canada), Practical Law Canada

Advertising in Canada: Overview, Practical Law Canada

Co-author, Canada chapter on Commercial Contracts in Getting the Deal Through, 2023

Co-author, "Canada: Marketing's dirty laundry ̶ greenwashing, climate washing and the growing legal risks of environmental marketing", InsightPlus, June 2023

Co-author, "Canada: The price is right…now - Pricing your products & using urgency cues", InsightPlus, April 2023

Expert in these Jurisdictions

Canada

Languages Spoken

English, French

Education