How Growing Law Firms Use Spotlight Rankings to Drive Momentum: Meet Platt Richmond
Platt Richmond shares how Chambers Spotlight rankings have helped the firm validate its quality, expand its reach beyond the local market, and support continued growth across corporate, litigation, and real estate work.
Platt Richmond PLLC is a full-service business law firm in Dallas that adopts a solution-driven mindset to blend the “Big Law” experience of its attorneys with highly competitive rates and alternative fee structures.
The firm was acknowledged in the Chambers Texas Spotlight Guide in 2024 (ranking in 2 categories: Corporate/Commercial and Dispute Resolution) and in 2025 (ranking in 3 categories: Corporate/Commercial, Litigation: General Commercial, and Real Estate).
Platt Richmond is a member of the Alliot Global Alliance, one of the world's largest global multidisciplinary alliances. The Alliance was awarded a Band 2 Leading Law Firm Networks ranking in the Chambers Global Guide 2025.
The Opportunity to Reach New Audiences
While firms can thrive locally by building a strong reputation, competing with large global firms often requires placing greater focus on proving quality to prospective clients.
Chambers Spotlight rankings presented an opportunity for Platt Richmond to do this by securing independent validation of the firm's excellence.
The rankings are a trusted benchmark of quality in the legal market so having recognition from Chambers opens doors for the firm to reach clients accustomed to working with global, ranked firms.
"The Spotlight ranking helps us with clients who are typically used to working with firms who have received Chambers recognition. It's really speaking a common language amongst those who understand what a high-quality law firm is."
Bill Richmond, Founding Partner, Platt Richmond
For current clients, seeing Platt Richmond ranked reinforces their decision and strengthens confidence in the firm’s capabilities – which plays a key role in its continued growth.
Reinforcing Firm-Wide Excellence to Clients
Platt Richmond positions itself as a full-service business law firm, handling everything a business might need from leasing a building to litigation to trademarks.
The firm’s multiple Chambers Spotlight rankings across real estate, corporate and litigation, reinforce the strength of each practice area. They demonstrate that Platt Richmond is not just strong in one niche - every part of the firm delivers high quality work.
This credibility helps Platt Richmond win larger clients who need support across multiple legal areas, as the team can confidently show that the same level of excellence applies across the firm.
The Role of Rankings in Talent Acquisition
Talent attraction has been a cornerstone of Platt Richmond’s growth, driving significant expansion over the past three to four years.
Chambers Spotlight rankings are leveraged to both promote the high competency of attorneys at Platt Richmond and also attract individuals who might not have otherwise known about the firm.
"People in our local market know our reputation, brand and quality, but the Spotlight ranking adds that additional layer of credibility and legitimacy even beyond that."
Charles Gillis, Executive Director, Platt Richmond
As a result, Platt Richmond has successfully recruited high quality talent from leading Big Law firms - individuals whose expertise continues to fuel the firm’s momentum and success.
Advice for Growing Law Firms
Spotlight rankings represent a great opportunity for boutique firms - they can aspire to get the same Chambers recognition without sacrificing on their ideals of being small, personable and agile.
Bill Richmond believes that Chambers rankings are one of the most prestigious legal awards you can find and that the quality of peer firms and the rigorousness of the process are what make the recognition so trusted.
"For firms that want to demonstrate both internally and externally that they are amongst the highest levels of firm quality, Chambers is the right option and the best process to go through."
Bill Richmond, Founding Partner, Platt Richmond
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