Intellectual Property: Trade Mark & Unfair Competition | Global

Hogan Lovells is an acclaimed market leader in intellectual property, advising on high-profile patent, trade mark and unfair competition issues. The law firm acts in global infringement proceedings and brand name disputes, additionally managing trade mark and brand portfolios. It also handles copyright disputes, anti-counterfeiting issues and unfair competition claims, including preliminary injunction proceedings. Hogan Lovells often acts in patent infringement cases, including defending clients against non-practising entities. The team is popular with clients from the technology, telecommunications and pharmaceutical industries.

Bird & Bird has an outstanding reputation in the field of patent litigation, with a strong track record of representing both plaintiffs and defendants in infringement and nullity proceedings. The law firm is a strong choice for clients from the TMT and life sciences industries. It demonstrates additional experience in trade mark and unfair competition litigation, including injunction proceedings, frequently acting for clients from the media and automotive sectors. The team also assists clients with the management of international trade mark portfolios.

CMS has a sizeable IP practice with expertise in trade mark opposition and unfair competition proceedings. It is popular with clients from the medical and pharmaceutical sectors as well as the food and drinks industry. The law firm assists clients with cross-border trade mark portfolio management and prosecution, further advising clients on market access and new product launch strategies. CMS acts on advertising matters, particularly the admissibility of claims in advertising, and also assists clients with trade secrets matters.

Baker McKenzie is a popular choice for international clients looking for advice on management of global trade mark portfolios and registration of trade marks. The law firm represents clients in trade mark litigation and enforcement cases, including opposition and cancellation proceedings. It offers additional experience in product piracy cases. The team also advises on parallel imports, employee invention matters, unfair competition cases and advertising matters.

BARDEHLE PAGENBERG boasts a broad-based IP practice with thriving teams in both the patent and trade mark arenas. The law firm regularly handles large-scale patent and utility model infringements, and validity and opposition proceedings, particularly for clients from the TMT and automotive industries. The team assists clients with patent prosecution and opposition at both German and European levels. It additionally covers contentious trade mark and unfair competition matters, as well as trade mark prosecution for clients from the food and drinks industry, also advising on the management of global trade mark portfolios. BARDEHLE's expertise also encompasses design rights and design filing strategy.

Gleiss Lutz offers strength in the soft IP space, frequently advising on trade mark infringement cases, including those concerning colour marks. The law firm assists with enforcements and oppositions, additionally advising on transactional IP matters. The team further provides strategic advice and is active on branding matters.

HOYNG ROKH MONEGIER has an outstanding patent litigation practice that is widely perceived as a go-to for high-stakes disputes in the telecommunications and pharmaceutical sectors. The law firm represents clients in cross-border patent infringement and nullity proceedings, additionally offering a strong advisory practice, assisting clients with employee inventions. Its expertise extends to standard-essential patent licensing. The team further demonstrates prowess in trade mark matters. The lawyers frequently provide unfair competition advice and assist with trade mark portfolio management and litigation.

Noerr showcases a solid presence in the area of soft IP, where the team chiefly handles trade mark litigation, acting on the defence side. The firm possesses prowess in preliminary injunction proceedings relating to trade mark infringement and product piracy issues. Further strengths include advice on trade mark portfolio management, unfair competition issues and anti-counterfeiting strategies. Noerr's clientele comprises clients from the electronics, retail and fashion sectors.

Freshfields is active in patent litigation across the technology, telecommunications and life sciences sectors, representing leading multinationals in cross-border infringement, parallel entitlement and enforcement proceedings. The law firm frequently handles standard-essential patent disputes. Its lawyers are additionally well versed in contentious matters in the areas of trade mark and unfair competition, as well as advertising disputes. Freshfields also offers expertise in the IP aspects of large-scale transactions, including restructurings.

Vossius & Partner is a well-reputed IP firm that houses extensive patent prosecution and litigation expertise. It regularly represents notable clients from the life sciences, food and beverage, and technology industries and has a number of clients from East Asia. The law firm assists with patent applications and patent portfolio management. Vossius represents companies in opposition proceedings and nullity actions as well as patent infringement proceedings, additionally acting on FRAND and standard-essential patent issues. Furthermore, the law firm possesses expertise in the soft IP sphere. It particularly focuses on contentious proceedings, covering trade marks, copyright, unfair competition and design issues.