Our industry-leading historical media expertise centres on the digitisation of content, the acquisition of multiple distribution platforms, the creation and protection of branded content destinations, audience monetisation and the differentiation of digital products. This skillset adapted seamlessly to the identical needs of the new electronic gambling businesses.
Today, we represent many of the largest and most successful gambling businesses in the industry as well as the media businesses, brand owners, payment processors and service suppliers that are integrated with the gambling industry.
We provide advice on the detailed regulation applicable to the sector and maintain excellent relationships with the regulators, trust and corporate service providers onshore and offshore. We lead the field in the varied and specialist areas of gambling advertising, sponsorship and promotion; ‘white label’, affiliate and ‘B2B’ service outsource and supply agreements; celebrity endorsements, land-based tours, joint ventures and tie-ups, competitions, draws and lotteries. In addition, a major area of our betting and gaming practice centres on the wave of consolidation currently sweeping the sector. Our specialist betting and gaming corporate lawyers regularly advise some of the biggest names in the industry on private and public M&A, joint venture and other corporate transactions.