Department profile
TozziniFreire

Consumer Law

Brazil Guide 2026 : Brazil

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TozziniFreire

Rankings

About

Provided by TozziniFreire

Since the enactment of the Brazilian Consumer Protection Code, Brazil"s legislation has been on a secure path toward modern regulation in the sector. In this context, we have a dedicated team of professionals focused on both the prevention and resolution of consumer law disputes. 

Our team is fully qualified to advise on guidance and regulations issued by the Bureau of Consumer Protection (Procon), enforcement actions initiated by the Public Ministry, and company training programs using consumer services (SAC) staff.

In the realm of preventing violations of consumer rights, we have extensive experience in structuring and reviewing contracts involving consumer relationships. We also review advertising campaigns, covering all means of providing information about products and services.

With extensive litigation experience, our professionals are qualified to assist clients in all stages of litigation, including filing lawsuits, drafting defenses and appeals, and appearing before Procon, Senacon, Consumer Protection Offices, the Public Ministry, Small Claims Courts, and the Ordinary Court System.

Chambers Review

Provided by Chambers

Consumer Law - Brazil

Band 2

What the Team is Known For

TozziniFreire Advogados has an experienced department within a full-service firm renowned for its broad spectrum of work in the consumer field. The team is frequently retained by national and foreign companies in the telecommunications, retail, automotive and technology industries. The firm enjoys a solid reputation for handling lawsuits, class actions and administrative proceedings before PROCON and SENACON. It is also often involved in mandates concerning defective products, recall campaigns and online sales.

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Work Highlights

Provided by Chambers

  • TozziniFreire represented Colgate-Palmolive in a matter arising from ANVISA’s suspension of its flagship product following reports of adverse effects, managing regulatory engagements, civil inquiries, more than one hundred individual lawsuits and a class action seeking collective damages.

Strengths

Provided by Chambers

  • Recognised for its technical expertise, TozziniFreire consistently delivers work of an excellent standard. All the matters we have handled together have been complex and carried significant business expectations, yet each has been managed and delivered with a high level of competence.

    Consumer Law respondentBrazil

  • TozziniFreire understands our business and operations, and this is clearly reflected in the work they deliver.

    Consumer Law respondentBrazil

  • TozziniFreire stands out for its focus on delivering favourable outcomes in complex, high‑impact cases. The team adopts a strategic and meticulous approach that ensures effective case management and strong client satisfaction. The law firm also excels in tailoring its strategies to the specific demands of each matter, ensuring that results remain closely aligned with clients’ objectives.

    Consumer Law respondentBrazil

Notable Practitioners

Provided by Chambers

  • Patrícia Helena Marta Martins
    Patrícia Helena Marta Martins

    Patrícia Helena Marta Martins

    Patrícia Helena Marta Martins is an active player within consumer law, handling complex recalls, product liability and data protection. She is regularly instructed to represent clients from the technology, pharmaceutical and travel industries in judicial and administrative proceedings.

    • Patrícia Martins stands out for her leadership, assertiveness and proactivity, providing valuable support to strategic thinking.

      Consumer Law respondentBrazil
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  • Luiz Virgílio Manente
    Luiz Virgílio Manente

    Luiz Virgílio Manente

    Luiz Virgílio Manente is particularly recognised for his work in critical consumer law matters, such as public civil actions and class actions, as well as in administrative proceedings before PROCON. He frequently instructs high-profile clients in the telecommunication and technology sectors.

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  • Luciana Bazan Martins
    Luciana Bazan Martins

    Luciana Bazan Martins

    Luciana Bazan Martins is recognised for bringing a strategic mindset across different areas, with particular experience in consumer matters, civil liability issues, and class actions.

    • Luciana is highly proactive. Whenever she notices a decision that could be relevant for us, she reaches out. And she understands our company in every way - our style, our behaviour - and adapts to it.

      Consumer Law respondentBrazil

    • Luciana's ability to handle complex and challenging cases is strengthened by a strategic and innovative approach that delivers superior results. She stands out not only for her profound technical knowledge, but also for her ability to communicate clearly and effectively, building relationships of trust and partnership.

      Consumer Law respondentBrazil
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Ranked Individuals at TozziniFreire (3)

Brazil

Members

Provided by TozziniFreire

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