About

Provided by Proskauer Rose LLP

Proskauer is a national leader in advertising law. Our team collectively bring decades of experience to the representation of many of the world’s largest and most iconic companies. We are litigators who understand our clients’ businesses, as well as the legal issues that define our clients’ abilities to aggressively advertise their products, prevent their competitors from falsely advertising competitive products, and, in conjunction with our IP & trademark team, protect and enforce their trademark rights.


We are the go-to firm for both defense of false advertising claims, and for launching false advertising actions. We handle a particularly high volume of complex and high-profile false advertising cases on an on-going basis, acting for large multi-national corporations, emerging technology companies, professional sports leagues and not-for-profit organisations. Our team is a national thought leader in advertising substantiation law and strategy, touching on the issues that define our clients’ abilities to aggressively advertise products. We are also well-known for our work in preventing our clients’ competitors from falsely advertising competitive products and in protecting and enforcing trademark rights. Our team plays a role at the forefront of advertising litigation at the high end across America.