Norton Rose Fulbright

Intellectual Property Department

Australia
Current View:

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What the team is known for Recognised for its global, regional and domestic brand protection and IP portfolio management expertise as well as for its experienced litigation team. Experienced in handling transactional IP matters and franchising for significant global companies. In demand for its abilities in connection with IP exploitation particularly in the biotechnology, pharmaceutical and consumer goods sectors. Offers an integrated global practice, giving clients a connected, cross-border service.

Strengths Clients praise the firm's franchising practice, with one stating: "They have a knowledge base that we can tap into, heavy horsepower and expertise. They are just very strong in managing disputes."

Work highlights Represented Asahi Premium Beverages on the purchase of certain brands from ASM Liquor. This involved due diligence and a brand split agreement.

Acted for Varian Medical Systems on its AUD1.58 billion acquisition of Sirtex Medical, including the IP aspects which involved licensing arrangements and ownership reviews.

Notable practitioners

Frances Drummond is acknowledged in the global trade mark portfolio management space, including due diligence, registration, searches and enforcement matters. She managed Accolade Wines Australia's global trade mark and brands portfolio.

Jackie O'Brien is a respected litigator, who has a "high level of expertise, is great at translating developments in the matter from legal jargon and has a balanced approach."