Department profile
Northridge

Gaming

UK Guide 2026 : UK-wide

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Northridge

Rankings

About

Provided by Northridge

Northridge is an independent law firm that focuses on the most complex and important matters in sport, entertainment and gaming. With 44 fee earners, Northridge is Europe’s largest sports, entertainment and gaming practice focusing on the most complex and sensitive contentious and non-contentious matters in the industry. 

Betting & Gaming at Northridge

Northridge’s team of specialist gambling lawyers has a deep understanding of the challenges faced by operators and industry participants in an environment of heightened regulatory scrutiny. The team's experience includes M&A support, advice on advertising/marketing compliance, advice on regulatory compliance and licensing, contracts and commercial advice to operators, as well as supporting on contentious and investigatory matters.

Work highlights

  • Advised Evolution Gaming on gambling licencing and compliance matters, including on regulatory aspects of the ongoing restructuring of the group following a number of acquisitions.
  • Advised Betway on a wide range of sponsorship deals, including high profile international football sponsorships (such as Arsenal) and its sponsorship of F1 team Atlassian Williams.

Chambers Review

Provided by Chambers

Gaming - UK-wide

Band 3

What the Team is Known For
Northridge is skilled at leveraging its depth of licensing expertise to assist clients in the gaming sector. It provides assistance to clients across a range of regulatory and compliance matters.
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Work Highlights

Provided by Chambers

  • Northridge advised Transigo on the licensing requirements regarding new developments of the DigiWheel gaming wheel, which was subsequently supplied to the Hippodrome Casino in London.

Strengths

Provided by Chambers

  • Northridge offers particularly good knowledge and interest in its clients' sector-specific products, including innovation, as well as strong commercial understanding.

    Gaming respondentUK

  • Northridge provides subject matter experts with vast knowledge and experience. They take the time to discuss each point of our project before providing their analysis and responses.

    Gaming respondentUK

Notable Practitioners

Provided by Chambers

  • Melanie Ellis
    Melanie Ellis

    Melanie Ellis

    Melanie Ellis advises licensed gambling operators on all manner of compliance and regulatory matters. She also advises on advertising and anti-money laundering procedures.

    • Melanie Ellis is phenomenal and the best lawyer I have worked with. When it comes to being a startup she is incredibly straightforward and tells us how it is.

      Gaming respondentUK

    • Melanie takes the time to understand what we wanted to achieve and provides us with clear and concise responses. She takes the time to ensure everything is clear to us, including costs and timeframes.

      Gaming respondentUK
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Ranked Individuals at Northridge (1)

UK-wide

Members

Provided by Northridge

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