About

Provided by Magalhães e Dias

The firm is one of the best prepared law firms in Brazil in these areas, providing clients with all-inclusive services, from legal advice on marketing, promotions advertisement, labelling and commercial policy, to full class action litigation. The firm offers full assistance on recall cases, handling the administrative work before regulatory and consumer agencies, investigations before the Public Attorney’s Office and individual consumer litigation (e.g. product liability).


In addition, the firm has extensive experience with food law, unfair competition, commercial disputes and corporate controversies (contractual or equity related). The firm also advises several businesses and industry associations on issues related to consumer safety and standards regulation, especially regarding labelling, children’s advertising and food safety.


Additionally, the firm has been highly successful in challenging administrative decisions in Judiciary Courts made by Brazilian consumer protection authorities and regulatory agencies, as well as acting before different judicial and administrative bodies (such as the Consumer Protection Department of the Ministry of Justice, the Consumer Protection Office — PROCON, and the National Council of Self-Regulation of Advertising — CONAR).

Chambers Review

Provided by Chambers

Consumer Law - Brazil

2
Band 2

What the Team is Known For

Magalhães e Dias has an established team representing clients in judicial and administrative proceedings before regulatory agencies including PROCON, SENACON and CONAR. The team is renowned for its strong background acting on product recall, advertising and defective products mandates, as well as providing consultancy work in the consumer law sphere. The firm is regularly sought out by major clients from the food, beverage and technology sectors.

Work Highlights

  • Magalhães e Dias represented UNILEVER before Brazil’s National Advertising Self-Regulatory Council (CONAR), challenging an advertising campaign by its competitor.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers

Lucia Ancona Lopez de Magalhães Dias
1
Lucia Ancona Lopez de Magalhães Dias
Head of Consumer Law
1
Band 1

Lucia Ancona Lopez de Magalhães Dias is noted for her strong reputation in complex consumer‑facing matters and is particularly recognised for her work on advertising campaigns. She has handled significant cases before CONAR and represented clients before consumer protection authorities as well as state and federal prosecution offices. She is frequently sought out by clients in the food, pharmaceutical, and technology sectors.

Our main support on complex consumer matters. Lucia Magalhães Dias understands our business deeply, stays alert to opportunities for improvement, and consistently meets our needs with great skill.

A highly respected academic, Lucia brings exceptional clarity and technical rigour, always committed to delivering outstanding client service. I regard her as the country’s top consumer‑law attorney.

Lucia Magalhães Dias’s strong specialisation in regulated sectors, pragmatism, and practical insight make her an exceptional adviser in the most challenging moments.

Cristiano Del Debbio
5
Cristiano Del Debbio
5
Band 5

Cristiano Del Debbio holds extensive experience in consumer law litigation, especially regarding moral damages, misleading and comparative advertising. He handles a portfolio of clients in the beverage, retail and consumer goods markets.

Maria Fernanda Castanheira Saab
Maria Fernanda Castanheira Saab
Associates to watch

Maria Fernanda Castanheira Saab is well regarded for her active work in consumer‑law litigation and administrative proceedings, including class actions. She has experience advising on recall procedures and representing clients before SENACON and ANVISA.

Maria Fernanda Saab consistently exceeds expectations, providing accurate work and very timely responses.

Maria Fernanda is highly attentive and dedicated. She studies and delves deeply into each matter to provide the team with the best technical support. She is proactive and highly solution‑oriented.

Ranked Lawyers at
Magalhães e Dias

Provided by Chambers
Filter by
Band

Brazil

Consumer Law

Lucia Ancona Lopez de Magalhães Dias
1
Lucia Ancona Lopez de Magalhães Dias
Head of Consumer Law
1
Band 1
Cristiano Del Debbio
5
Cristiano Del Debbio
5
Band 5
Maria Fernanda Castanheira Saab
Maria Fernanda Castanheira Saab
Associates to watch