About

Provided by Magalhães e Dias

The firm is one of the best prepared law firms in Brazil in these areas, providing clients with all-inclusive services, from legal advice on marketing, promotions advertisement, labelling and commercial policy, to full class action litigation. The firm offers full assistance on recall cases, handling the administrative work before regulatory and consumer agencies, investigations before the Public Attorney’s Office and individual consumer litigation (e.g. product liability).


In addition, the firm has extensive experience with food law, unfair competition, commercial disputes and corporate controversies (contractual or equity related). The firm also advises several businesses and industry associations on issues related to consumer safety and standards regulation, especially regarding labelling, children’s advertising and food safety.


Additionally, the firm has been highly successful in challenging administrative decisions in Judiciary Courts made by Brazilian consumer protection authorities and regulatory agencies, as well as acting before different judicial and administrative bodies (such as the Consumer Protection Department of the Ministry of Justice, the Consumer Protection Office — PROCON, and the National Council of Self-Regulation of Advertising — CONAR).

Chambers Review

Provided by Chambers

Consumer Law - Brazil

2
Band 2

What the Team is Known For

Magalhães e Dias has an established team representing clients in judicial and administrative proceedings before regulatory agencies including PROCON, SENACON and CONAR. The team is renowned for its strong background acting on product recall, advertising and defective products mandates, as well as providing consultancy work in the consumer law sphere. The firm is regularly sought out by major clients from the food, beverage and technology sectors.

Work Highlights

Provided by Magalhães e Dias

  • Magalhães e Dias advised ABIA in a Supreme Court-based discussion on whether the National Health Surveillance Agency (ANVISA) has the competence to regulate the advertising of HFSS (high fat, sugar or salt) foods.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers

Lucia Ancona Lopez de Magalhães Dias
1
Lucia Ancona Lopez de Magalhães Dias
Head of Consumer Law
1
Band 1

Lucia Ancona Lopez de Magalhães Dias is noted for her formidable reputation as one of the country’s leading lawyers handling complex investigations, administrative and judicial proceedings and recalls. She is frequently sought out for representations in the sectors of technology, pharmaceutical and food.

Lucia is very involved and close to the client.

She offers technical excellence and has the ability to identify and assess risks to propose practical solutions.

A very articulate and persuasive professional. I have heard from my competitors that if I am with her they know I am going to win the case.

Lucia Ancona Lopez de Magalhães Dias is a point of reference in her area of expertise.

She is an outstanding professional with extensive technical knowledge, immense skill and the energy to advise the client in critical cases with a high success rate.

Cristiano Del Debbio
5
Cristiano Del Debbio
5
Band 5

Cristiano Del Debbio holds extensive experience in consumer law litigation, especially regarding moral damages, misleading and comparative advertising. He handles a portfolio of clients in the beverage, retail and consumer goods markets.

Cristiano attends to us promptly, has extensive knowledge on the subject and is very technical.

Maria Fernanda Castanheira Saab
Maria Fernanda Castanheira Saab
Associates to watch

Maria Fernanda Castanheira Saab is well regarded for her active role assisting clients with consumer law administrative proceedings, lawsuits and recalls. She also has experience representing clients before SENACON.

Maria Fernanda is an excellent professional and is always available.

Maria Fernanda is highly qualified and demonstrates exceptional helpfulness in customer relations.

She's extremely technical and up to date. She provided deep theses while being practical and connected to the company's reality.

Ranked Lawyers at
Magalhães e Dias

Provided by Chambers
Filter by
Band

Brazil

Consumer Law

Lucia Ancona Lopez de Magalhães Dias
1
Lucia Ancona Lopez de Magalhães Dias
Head of Consumer Law
1
Band 1
Cristiano Del Debbio
5
Cristiano Del Debbio
5
Band 5
Maria Fernanda Castanheira Saab
Maria Fernanda Castanheira Saab
Associates to watch