Department profile
Jipyong LLC

Competition/Antitrust

Asia-Pacific Guide 2026 : South Korea


Jipyong LLC

Rankings

About

Provided by Jipyong LLC


As the size of the economy expands and economic power continues to concentrate, so does the importance of the competition authorities’ role to prevent and correct abuse of market-dominating position and damages resulting from unfair trade. 


Jipyong’s Antitrust & Competition Team deals with all types of issues faced by companies in the field of fair trade, including issues related to Monopoly Regulation and Fair Trade Act, Fair Transactions in Subcontracting Act, Regulation of Terms and Conditions Act, Fair Labeling and Advertising Act, Fair Transactions in Franchise Business Act, Fair Transactions in Large Franchise and Retail Business Act, Door-to-Door Sales, Consumer Protection in Electronic Commerce Act, Installment Transactions Act, and Fair Agency Transactions Act.

Jipyong’s Antitrust & Competition Team provides prompt and precise advice to the increasingly complex and sophisticated regulations on fair trade, and responds effectively and creatively to the Fair Trade Commission’s investigation and administrative litigation before the court based on our extensive experiences and insights. Our highly qualified attorneys and professionals with various career background in courts, prosecution office, fair trade committees and foreign law firms provide customers with full range and systematic solutions.

Chambers Review

Provided by Chambers

Competition/Antitrust - South Korea

Band 3

Band 3


What the Team is Known For

Jipyong houses a robust team with experience representing leading corporates and regulatory bodies. Its work includes cases of cartel investigations and competition-related litigation, and it offers skilful representation in KFTC hearings and administrative court proceedings. The team includes several lawyers with previous experience working for the KFTC. It is active on matters concerning alleged unfair trade practices and demonstrates experience in advertising law issues.

Work Highlights

Provided by Chambers

  • Jipyong represented Kakao Corporation and Kakao Entertainment Corp in advising on the acquisition of SM Entertainment and on the business combination notification.

Strengths

Provided by Chambers

  • Jipyong is fast, accurate and gives quick feedback.

    Competition/Antitrust respondentAsia-Pacific
  • Jipyong presents excellent ideas and persuasive writing to overcome obstacles, and is smooth in its communication.

    Competition/Antitrust respondentAsia-Pacific

Notable Practitioners

Provided by Chambers

  • Band 2Gee Hong Kim
    Band 2Gee Hong Kim

    Gee Hong Kim

    Kim Gee Hong heads the firm's competition and antitrust legal team. He represents private and public sector clients in investigations regarding alleged abuse of market dominance, cartels, bid rigging and insider trading.

    • Kim Gee Hong provides excellent solution when faced with problems.

      Competition/Antitrust respondentAsia-Pacific
    • Kim Gee Hong has extensive networking and marketing capabilities.

      Competition/Antitrust respondentAsia-Pacific
  • Up and ComingPoom Jang
    Up and ComingPoom Jang

    Poom Jang

    Jang Poom is especially active in advising clients impacted by new antitrust regulations and also regularly handles administrative litigation arising out of KFTC investigations.

    • He accurately understands customer's needs and provides immediate and appropriate advice to the business.

      Competition/Antitrust respondentAsia-Pacific
    • Jang Poom has an ability to quickly identify problems and deal with situations.

      Competition/Antitrust respondentAsia-Pacific

Ranked Individuals at Jipyong LLC (2)

South Korea

Members

Provided by Jipyong LLC

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