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Herbert Smith Freehills Kramer LLP
Department profile | Herbert Smith Freehills Kramer LLP
Advertising: NAD Proceedings

About

Provided by Herbert Smith Freehills Kramer LLP

Perennially ranked a top-tier advertising litigation law firm in the US, we offer our clients unparalleled brand protection.

We have one of the premier advertising litigation practices in the US. We safeguard some of the world’s leading brands. Our lawyers have achieved winning results in many of the most significant false advertising cases under the Lanham Act, as well as in consumer fraud class actions. We’ve successfully brought and defended challenges and appeals before the National Advertising Division (NAD) and the National Advertising Review Board (NARB). We also regularly counsel our clients on a full range of advertising issues to help them avoid costly competitor, consumer and regulatory challenges, including major pharmaceutical and consumer products companies, along with small and medium-sized retailers, software firms and other advertisers. We regularly provide our clients with advice regarding claim substantiation and advertising clearance.

Chambers Review

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Advertising: NAD Proceedings - USA - Nationwide

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What the Team is Known For

HSF Kramer has a first-rate practice skilled in handling the full range of advertising litigation matters. It represents clients in high profile Lanham Act disputes and consumer class actions alleging deceptive advertising practices, as well as in NAD proceedings and appeals before the NARB. The department offers expertise to clients in the automobile, consumer products, telecommunications, healthcare and cosmetics industries, among others. The attorneys display notable trial experience.

Herbert Smith Freehills LLP and Kramer Levin Naftalis & Frankel LLP combined on June 1st to form HSF Kramer.

Work Highlights

  • The team represented Kenvue’s Band Aid brand in a successful challenge to a claim by private-label supplier ASO that its competing hydrocolloid bandages conferred 'up to 2x faster healing.'

Strengths

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The team is highly responsive and collaborative, working closely with clients to address legal challenges and provide timely feedback.

Advertising: NAD Proceedings respondent
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The ability to gain a deep understanding of intricate technical issues allows the team to craft compelling and persuasive arguments that resonate with both legal and technical audiences.

Advertising: NAD Proceedings respondent
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The team is incredibly responsive and always available to discuss the matter at hand.

Advertising: NAD Proceedings respondent
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Notable Practitioners

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Norman C Simon
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Norman C Simon
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Norman Simon is a strong choice to handle high-stakes false advertising disputes and class actions. He also has experience with representing clients before the NAD.

Norman is one of the strongest attorneys I've worked with. He doesn't equivocate and he gives strong advice.

Norman's written materials similarly reflect his judgment and sophistication, with tight prose and the ability to focus strategically on critical points of advocacy.

Norman is a standout leader in his field.

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Eileen M. Patt
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Eileen M. Patt
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Eileen Patt advises clients on false advertising disputes, including proceedings before the NAD and NARB.

Eileen Patt is a great attorney.

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Ranked Lawyers at
Herbert Smith Freehills Kramer LLP

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USA - Nationwide

Advertising: Litigation
Norman C Simon
1
Norman C Simon
1
Band 1
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Eileen M. Patt
2
Eileen M. Patt
2
Band 2
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Advertising: NAD Proceedings
Norman C Simon
1
Norman C Simon
1
Band 1
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Members

Provided by Herbert Smith Freehills Kramer LLP