Department profile
Herbert Smith Freehills Kramer LLP

Advertising: Litigation

USA Guide 2026 : USA - Nationwide

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Herbert Smith Freehills Kramer LLP

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About

Provided by Herbert Smith Freehills Kramer LLP

Perennially ranked a top-tier advertising litigation law firm in the US, we offer our clients unparalleled brand protection.

We have one of the premier advertising litigation practices in the US. We safeguard some of the world’s leading brands. Our lawyers have achieved winning results in many of the most significant false advertising cases under the Lanham Act, as well as in consumer fraud class actions. We’ve successfully brought and defended challenges and appeals before the National Advertising Division (NAD) and the National Advertising Review Board (NARB). We also regularly counsel our clients on a full range of advertising issues to help them avoid costly competitor, consumer and regulatory challenges, including major pharmaceutical and consumer products companies, along with small and medium-sized retailers, software firms and other advertisers. We regularly provide our clients with advice regarding claim substantiation and advertising clearance.

Chambers Review

Provided by Chambers

Advertising: Litigation - USA - Nationwide

Band 1

What the Team is Known For

HSF Kramer has a first-rate practice skilled in handling the full range of advertising litigation matters. It represents clients in high profile Lanham Act disputes and consumer class actions alleging deceptive advertising practices, as well as in NAD proceedings and appeals before the NARB. The department offers expertise to clients in the automobile, consumer products, telecommunications, healthcare and cosmetics industries, among others. The attorneys display notable trial experience.

Herbert Smith Freehills LLP and Kramer Levin Naftalis & Frankel LLP combined on June 1st to form HSF Kramer.

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Work Highlights

Provided by Chambers

  • HSF Kramer represented Swiss Precision Diagnostics as the lead defendant in a putative consumer class action in the Eastern District of New York against much of the home ovulation test kit market.

Strengths

Provided by Chambers

  • The team has extensive experience defending and initiating challenges.

    Advertising: Litigation respondentUSA

  • HSF Kramer is extremely knowledgeable about the topics that are relevant to us in the industry. The team delivers excellent advice with a collaborative spirit.

    Advertising: Litigation respondentUSA

  • HSF Kramer is extremely responsive, accessible, willing to jump on calls early and adjust in real time as facts move. The team thinks strategically, practically and always with our broader business objectives in mind.

    Advertising: Litigation respondentUSA

Notable Practitioners

Provided by Chambers

  • Norman C Simon
    Norman C Simon

    Norman C Simon

    Norman Simon is a strong choice to handle high stakes false advertising disputes and class actions. He also has experience with representing clients before the NAD.

    • Norm is one the premier advertising law attorneys in the country. He has successfully challenged and defended dozens of challenges.

      Advertising: Litigation respondentUSA

    • Norm is an excellent attorney who provides insightful advice and does a great job of creating an effective strategy for successful results.

      Advertising: Litigation respondentUSA

    • Norm is phenomenal. He is easy-going, engaging, entertaining and brilliant. I rely on him.

      Advertising: Litigation respondentUSA
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  • Eileen M. Patt
    Eileen M. Patt

    Eileen M. Patt

    Eileen Patt advises clients on false advertising disputes, including proceedings before the NAD and NARB.

    • Eileen is very talented and incredibly knowledge about our industry.

      Advertising: Litigation respondentUSA

    • Eileen is a powerhouse. She is tireless, smart and comes up with things nobody's thought of.

      Advertising: Litigation respondentUSA

    • Eileen is a great lawyer and easy to work with.

      Advertising: Litigation respondentUSA
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Ranked Individuals at Herbert Smith Freehills Kramer LLP (3)

USA - Nationwide

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