An intellectual property right (IPR) is an exclusive right to exercise a right associated with a company's identity, products, name, knowledge and activities. Most of a company's value often lies in its protected IP rights.
At HortenDahl, our strong team of specialists provide advice and assistance in all matters relating to the registration, strategic management and protection of intellectual property rights, including the handling of infringement proceedings. If you have protected your brand, for instance, by means of trademark and design registration, you prevent competitors and copiers from free-riding on the time and resources you have invested in developing, selling and marketing the brand.
New ways of promoting brands and products are constantly emerging. Online marketing in particular is rapidly changing, creating new opportunities which brings about new regulations to protect consumers. We advise you to ensure that your marketing complies with the law - with a particular focus on your online marketing and use of social media.
We have in-depth experience in all aspects of intellectual property and marketing regulation as well as a strong commercial understanding of our clients' needs. We know that no two companies are the same - and we take that into account when advising our clients.