Department profile
Herbert Smith Freehills Kramer LLP

Competition/Antitrust

Asia-Pacific Guide 2026 : Thailand


Herbert Smith Freehills Kramer LLP

Rankings

About

Provided by Herbert Smith Freehills Kramer LLP

Led by Nonnabhat (Niab) Paiboon, our Thailand competition/antitrust team is widely recognised as one of the leading teams in the field. We are at the forefront of regulatory practice and competition law and are well-placed to help clients who are subject to industry-specific regulation. We can advise clients on the full spectrum of competition work, including investigations, litigation, merger clearance, and advice on regulated sectors.

Merger control regimes have multiplied across the globe, with effective merger control strategy and its execution key to the timing and success of many deals. We partner with clients to identify antitrust risks and formulate a filing strategy at the outset, advising on optimum transaction structure, competition due diligence and guiding a transaction through competition and regulatory review to completion. Our team will help clients set strategy, manage risks and respond. We have significant knowledge in handling in-depth reviews and in obtaining clearances based on innovative commitments, together with extensive experience dealing with the challenges of managing merger reviews in nascent competition regimes.

Our competition litigation practice integrates our corporate and disputes team, providing clients with a seamless service in the event matters become contentious.

Industries (10)

  • Energy
  • Hospitality
  • Logistics
  • Financial Institutions
  • Consumer
  • Automotive
  • Insurance
  • Technology, Media, Telecommunications
  • Manufacturing and Industrials
  • Private Capital

Chambers Review

Provided by Chambers

Competition/Antitrust - Thailand

Band 2

Band 2


What the Team is Known For

Herbert Smith Freehills Kramer in Bangkok frequently handles complex antitrust work in the telecommunications, automotive, energy and banking sectors, among others. It provides competition law advice relating to joint ventures, M&A and exclusivity arrangements. The firm often collaborates with its offices in other jurisdictions to provide cross-border coverage.

Strengths

Provided by Chambers

  • The firm is well plugged in to the market and has acute experience and knowledge of the different stakeholders. It is able to bridge the international and local gap seamlessly.

    Competition/Antitrust respondentAsia-Pacific
  • The Herbert Smith Freehills Kramer team helped us identify and bridge the risks of our matter both commercially and legally.

    Competition/Antitrust respondentAsia-Pacific

Notable Practitioners

Provided by Chambers

  • Band 2Nonnabhat (Niab) Paiboon
    Band 2Nonnabhat (Niab) Paiboon

    Nonnabhat (Niab) Paiboon

    Niab Paiboon leads Herbert Smith Freehills Kramer's practice. She has expertise in competition law, especially regarding merger clearance in the Thai market.

    • Her deep legal knowledge and strategic thinking, which she consistently tailors to the evolving facts, are truly impressive.

      Competition/Antitrust respondentAsia-Pacific

Ranked Individuals at Herbert Smith Freehills Kramer LLP (1)

Thailand

  • Profile image of Nonnabhat (Niab) Paiboon

    Nonnabhat (Niab) Paiboon

    Head of Competition/Antitrust

    View profile

Members

Provided by Herbert Smith Freehills Kramer LLP

Herbert Smith Freehills Kramer LLP has rankings in the following guides

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