Herbert Smith Freehills Kramer LLP, Advertising

About

Provided by Herbert Smith Freehills Kramer LLP

Perennially ranked a top-tier advertising litigation law firm in the US, we offer our clients unparalleled brand protection.

We have one of the premier advertising litigation practices in the US. We safeguard some of the world’s leading brands. Our lawyers have achieved winning results in many of the most significant false advertising cases under the Lanham Act, as well as in consumer fraud class actions. We’ve successfully brought and defended challenges and appeals before the National Advertising Division (NAD) and the National Advertising Review Board (NARB). We also regularly counsel our clients on a full range of advertising issues to help them avoid costly competitor, consumer and regulatory challenges, including major pharmaceutical and consumer products companies, along with small and medium-sized retailers, software firms and other advertisers. We regularly provide our clients with advice regarding claim substantiation and advertising clearance.

Chambers Review

Provided by Chambers

Advertising: Litigation - USA - Nationwide

Band 1

What the Team is Known For

HSF Kramer has a first-rate practice skilled in handling the full range of advertising litigation matters. It represents clients in high profile Lanham Act disputes and consumer class actions alleging deceptive advertising practices, as well as in NAD proceedings and appeals before the NARB. The department offers expertise to clients in the automobile, consumer products, telecommunications, healthcare and cosmetics industries, among others. The attorneys display notable trial experience.

Herbert Smith Freehills LLP and Kramer Levin Naftalis & Frankel LLP combined on June 1st to form HSF Kramer.

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Work Highlights

The team represented Kenvue’s Band Aid brand in a successful challenge to a claim by private-label supplier ASO that its competing hydrocolloid bandages conferred 'up to 2x faster healing.'

Strengths

Provided by Chambers

The team is highly responsive and collaborative, working closely with clients to address legal challenges and provide timely feedback.