Brunswick Group is an international advisory firm with deep expertise in collaborating with legal counsel to design and execute communications strategies to protect or restore client reputations. Its team is staffed in part by former practising lawyers, ensuring that legal challenges and risks are considered at every stage. The agency enjoys a strong reputation for its advice to major clients, particularly those in the financial sector.
"I felt they took a best-teams approach, leveraging the right people for the right aspects of the work, from media relations, to brand implications, to managing social media impacts. The team were clearly very experienced at not only assessing the likely PR implications but also at effective ways of managing external reputational impact."
"Brunswick have a truly excellent team, across multiple continents."
"There is nothing they cannot help with. You cannot go wrong. For a lot of the big blue-chip companies they are the adviser of choice."
Charlie Potter is a qualified barrister and is well versed in broadcasting and media regulation. He co-leads the agency's global litigation practice and regularly advises media, telecommunications and professional services clients on communication issues. A hugely impressed commentator says: "Charlie Potter is the most creative thinker I have met in the legal profession, always willing to look at a challenge from a new angle. He is generous with his time and wisdom." Another source says that "he is very persuasive and gets the confidence of his clients."
A qualified barrister and previously director of Edelman's litigation and legal affairs practice, Antony Dunkels is a highly experienced litigation communications practitioner. "Antony was previously a criminal barrister and a lawyer at the FCA and brings this experience to the fore when advising clients," says an interviewee, adding: "He is also an incredibly experienced communications adviser and this rare blend of skills is so important to us and our clients. He has a great manner with clients – calm and reassuring in a crisis and able to give clear and straightforward advice." Another source states that Dunkels "is a great mind, thinker and operator."