Department profile
Bird & Bird

Retail

UK Guide 2026 : UK-wide


Bird & Bird

Chambers Review

Provided by Chambers

Retail - UK-wide

Band 3

Band 3


What the Team is Known For

Bird & Bird is a leading intellectual property-focused outfit with considerable experience advising retailers on international branding strategy and IP litigation. The team works with a variety of national and international retailers, and has a notable base of clients operating in the clothing and luxury brand spaces.

Notable practitioners

Graeme Payne is a key contact.

Work Highlights

Provided by Chambers

  • Bird & Bird supported athletic wear brand Alo in its UK expansion strategy, which included consumer law and real estate elements.

Strengths

Provided by Chambers

  • Bird & Bird displayed the ability to articulate complicated matters and arguments clearly and persuasively to a wide range of stakeholders.

    Retail respondentUK
  • Bird & Bird are one of the best franchising outfits.

    Retail respondentUK
  • The advice that the Bird & Bird team provided meant that we were able to get difficult transactions completed promptly. It was clear that their advice was intended to protect our best interests.

    Retail respondentUK

What success is built on

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