Department profile
Bird & Bird

Media & Entertainment: Advertising & Marketing

UK Guide 2026 : UK-wide

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Bird & Bird

Rankings

Chambers Review

Provided by Chambers

Media & Entertainment: Advertising & Marketing - UK-wide

Band 3

What the Team is Known For
Bird & Bird has an excellent profile in digital media and technology, supported by well-established expertise in all aspects of IP and internet law. It draws on its international network to provide a full service to clients, including commercial and regulatory advice and dispute resolution services. The firm acts for a number of games studios, with additional strength in e-commerce, telecommunications, IT and sports law. Further, the team has noted experience representing clients in advertising and marketing matters, and has a strong adtech offering.
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Work Highlights

Provided by Chambers

  • Bird & Bird advised B&Q in a claim against Wren Kitchens in relation to an unlawful comparative advertising campaign and associated trade mark infringement of B&Q's trade marks.

Strengths

Provided by Chambers

  • We believe that one of the strengths of the firm is that it can respond promptly and accurately to even the most specialised inquiries. They respond quickly through their branches and network.

    Media & Entertainment: Advertising & Marketing respondentUK

  • The team provides solid and, when necessary, creative advice to help solve difficult disputes. They are prompt to respond, proactive when needed, and never hard to reach or understand.

    Media & Entertainment: Advertising & Marketing respondentUK

  • Everyone who has worked on the matter for us has been responsive, diligent, and provided useful advice. They kept us apprised and ensured that deadlines were met.

    Media & Entertainment: Advertising & Marketing respondentUK

  • Bird & Bird are absolutely top-notch. They have deep expertise on adtech privacy.

    Media & Entertainment: Advertising & Marketing respondentUK

  • Really smart and great people that I like personally and who provide thorough and great explanations.

    Media & Entertainment: Advertising & Marketing respondentUK

Notable Practitioners

Provided by Chambers

  • Phil Sherrell
    Phil Sherrell

    Phil Sherrell

    Phil Sherrell leads the international media, entertainment and sport group at Bird & Bird. He has significant expertise in music copyright disputes. He represents many blue-chip clients in the sector.

    • Phil has so much experience and is really good at litigation strategies, He has so much knowledge that he can distil and make the solutions practical and workable.

      Media & Entertainment: Advertising & Marketing respondentUK
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  • Alex Dixie
    Alex Dixie

    Alex Dixie

    Alex Dixie heads up Bird & Bird's adtech practice, an area in which he has notable expertise. He is frequently instructed by leading brands across industries including entertainment, travel and technology.

    • Alex is an exceptional attorney who understands complex privacy matters and communicates them to us in a way that immediately makes sense for our business.

      Media & Entertainment: Advertising & Marketing respondentUK

    • Alex is absolutely top-notch. I highly recommend him. He has deep expertise on adtech privacy.

      Media & Entertainment: Advertising & Marketing respondentUK

    • When we come to him with a challenge, he gets to grips with it very quickly. We have always been very happy with the service.

      Media & Entertainment: Advertising & Marketing respondentUK
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Ranked Individuals at Bird & Bird (2)

UK-wide

  • Profile image of Alex Dixie

    Alex Dixie

    Media & Entertainment: Advertising & Marketing

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  • Profile image of Phil Sherrell

    Phil Sherrell

    Media & Entertainment: Music: Contentious

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