Crisis PR & Communications

Whatever form a crisis takes – be it an unexpected leadership change, product recall, cybersecurity incident, allegation of workplace misconduct, or other major incident – August’s professionals appreciate that reputation and value are often affected more by how organisations respond to a crisis than the crisis itself and that every crisis presents an opportunity to tell a story that underscores core values. The firm believes empathy, transparency, and speed of response – without getting ahead of the facts – are what lead to successful outcomes.

August partners with its clients to deliver communications strategies and carefully developed messaging that help manage crises, minimise negative media attention, preserve trust and confidence in leadership, and protect and enhance reputation and brand.

August’s team includes subject matter experts who partner with individuals, public and private companies, and other organisations before, during, and after a crisis arises. This includes helping clients (i) anticipate and prepare for crises by instituting policies, procedures, and crisis plans that can be deployed when the unexpected occurs; and (ii) respond to crises that have the potential to damage reputation and impair value.