We are pleased to announce that our client, Société BIC, a globally recognised and listed French company, along with its affiliates have successfully completed the sale of their entire shareholding of 100% in BIC (Cello) India Private Limited and also transferred the intellectual property rights with respect to trademarks for stationery and writing instruments under the “Cello” brand to a consortium of buyers led by Authum Investment and Infrastructure Limited, an Indian registered non-banking financial company specialising in investments and lending.
Société BIC is a French multinational company listed on the Paris Stock Exchange and a market leader in writing instruments along with other consumer goods. BIC (Cello) India Private Limited, part of the globally recognised BIC Group, is a prominent manufacturer and distributor of writing instruments in India.
Vaish Associates Advocates acted as legal counsel to Société BIC on all aspects of the transaction, including advisory, drafting, negotiation, and finalisation of the definitive agreements regarding acquisition of shares and transfer of intellectual property.
This transaction was led by Mr. Bomi Daruwala (Joint Managing Partner) and Mr. Yatin Narang (Partner) along with Mr. Shubham Dagale (Senior Associate) and Ms. Prerna Mayea (Associate). Mr. Tejas Pardeshi (Associate) and Mr. Samarth Batta (Associate) assisted with the secretarial matters.