Trademark disputes, such as the case between Domino’s and Dominick Pizza, demonstrate the importance of recognition in protecting your brand against third parties who try to encroach on your reputation.
So, you might wonder why registering your trademark is necessary when it is already well-known, has a wide-reaching reputation and has been in use for a long time.
While these are indeed all valid grounds to protect a renowned brand in India, there are many other benefits of being listed as 'Well-Known' in the Trademarks Registry.