Simpson Millar is taking part in the UK's biggest road safety event, Road Safety Week (21-27 November), coordinated by Brake, the road safety charity. This year, thousands of organisations, schools, and community groups are backing the Make the Brake Pledge campaign; helping to spread awareness about six simple things that can save lives and the planet.

As part of the campaign, Simpson Millar's Manchester office is running 2 assemblies at local schools – Irk Valley on the 21st November, and St. Hilda's on the 24th – to help raise awareness amongst local children. Accompanying the Simpson Millar team will be a member of the Road Policing Unit, in a fully liveried traffic car, who will be also be discussing how to stay safe on the roads.

The Road Safety Week 2016 theme, Make the Brake Pledge, is about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles.

The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.

Every day, five people are killed and more than 60 people are seriously injured on UK roads [1][2]. There are an estimated further 29,000 deaths from particulate matter pollution in the UK [3], 5,000 of which are attributable to road transport [4], and an additional 23,500 deaths from NO2 [5]. Brake is asking everyone to help end this needless suffering by spreading the word about the life-saving importance of the Pledge during Road Safety Week.

To mark the start of Road Safety Week, Brake will be releasing the results of research revealing what people perceive to be the biggest threats on Britain's roads, and what dangerous habits they admit to having themselves. 

Find out more in the Road Safety Week newsroom from Monday 21 November, or email [email protected] to request an embargoed press release for your region the week before.

Dave Nichols, community engagement manager for Brake, said: "We're delighted Simpson Millar is getting involved with Road Safety Week and strengthening Brake's campaign for safer roads. We've designed this year's theme to be action-orientated. Everyone – individuals, businesses, schools and, community organisations – can make and share the Brake Pledge. Brake is working for safe, sustainable, healthy, and fair transport. Brake supports a vision zero approach, which places the emphasis on systems to save lives and the planet, such as 20mph limits in towns and segregated routes for people on foot and bicycles. We know it is challenging to change road users' behaviour and humans make mistakes and some knowingly take risks. However, deaths and injuries are happening right now, this week, and everyone can do their bit today by spreading awareness of the vital importance of the Pledge rules: slow down; never drink or take drugs or use a mobile when driving; always wear a seat belt; get eyesight tested; and minimise driving."

Rose Gibson, Partner in Complex Personal Injury said: "It's great news that the wider Simpson Millar team are getting involved and once again taking Brake's Pledge. We are completely committed to ensuring awareness behind the wheel. The importance of being aware for drivers, passengers, and pedestrians is a cumulative effort that will really change safety on the roads for the better. Road traffic collisions can have horrific outcomes that are life changing for anyone involved, with some even resulting in fatalities. Together, we can work to reduce these incidents. Simpson Millar proudly supports the work of Brake year-round, as the lessons taught in Road Safety Week ring true for longer than just seven days."