Posse Herrera Ruiz acted as Colombian legal advisor to Banco Davivienda in the opposition proceeding before the Trademark Office in the registration of “La Casita Roja & Design.

Fanny Yolima Rueda applied for the registration of trademark “La Casita Roja & Designin class 43. Posse Herrera Ruiz as legal counsel to BANCO DAVIVIENDA S.A. filed an opposition providing significant evidence proving the notorious character of its registered trademark “La Casita Roja” in class 36.

The Trademark Office ruled that the evidence was conclusive and declared the notoriety of trademark “La Casita Roja” to cover financial and monetary services in class 36. Said entity also denied registration for trademark “La Casita Roja & Design in class 43, arguing that its registration would allow its owner to take advantage of the notorious trademark’s reputation.  

Closing Date: January 25 / 2017


Counsel to DAVIVIENDA:

Posse Herrera Ruiz, Partner Helena Camargo and Associates Annabelle Angarita and María Antonia Carvajal.

Counsel to Fanny Yolima Rueda:

Cavaro Abogados