Niederer Kraft Frey acted as legal counsel to Pitcher AG, Zurich on a transaction leading to a strategic growth investment from Crest Rock Partners.

Founded in 2011 by Mert Yentür, Pitcher is built as a flexible, innovative sales enablement solution to revolutionise how sales teams manage their day-to-day customer engagements with data-driven insights.

The NKF team was co-led by M&A/Corporate partners  and , working with associates  and , junior associates ,  and  (all M&A/Corporate), partner  (IT), counsel  (Data Protection) and senior associate  (Employment).