Mayora & Mayora advised Grupo Publimovil in connection with a USD 10 million investment made by CASEIF IV LP, the regional private equity fund managed by LAFISE Investment Management.
The transaction represents a significant milestone in the digital transformation of the Out-of-Home (OOH) advertising industry in Latin America and constitutes one of the most relevant private equity investments in the advertising sector in Central America in recent years.
The investment will support Publimovil’s regional expansion, strengthen its Digital Out-of-Home (DOOH) infrastructure, and accelerate the incorporation of artificial intelligence technologies for audience measurement and analytics.
The agreement was formalized in San Salvador with the participation of Max Novoa, Founder & CEO of Grupo Publimovil; Niall McCormack, Co-founder; Erick Lagos, Managing Director of LAFISE Investment Management; and representatives of CASEIF IV LP investors.
CASEIF IV LP is backed by renowned development finance institutions (DFIs), including BID Invest, IFC (World Bank Group), FMO, NORFUND, SIFEM, FINDEV Canada, and Grupo LAFISE.
Mayora & Mayora advised Grupo Publimovil throughout the different stages of the transaction, providing legal counsel in the structuring, negotiation, and execution of the investment.
The Mayora & Mayora legal team was led by Manuel Telles, partner at the firm, together with Jennifer Rodríguez, associate specialized in corporate matters and strategic transactions.