Martinelli Advogados advised the shareholders of Rodomac Tratores, an authorized New Holland dealership, on the sale of their operations in São Miguel do Oeste, Pinhalzinho and Campo Erê (Santa Catarina) to Grupo Fuganti, one of the most active and rapidly expanding groups in the agricultural machinery and implements sector in Southern Brazil.

Sector Significance

The agricultural machinery and dealership industry plays a critical role in Brazil’s agribusiness value chain — the country’s most strategic and internationally competitive sector. Transactions in this segment typically involve highly regulated manufacturer–dealer relationships, complex asset and inventory valuation, and sensitive commercial renegotiations. The Southern region, in particular, has experienced accelerated consolidation, with growing interest from strategic buyers looking to expand territorial coverage and strengthen distribution capabilities.

Firm’s Sector Know-How

Martinelli Advogados has a well-established track record advising clients across the agribusiness machinery, dealership and equipment distribution markets, combining deep corporate/M&A expertise with robust understanding of operational dynamics, manufacturer contractual frameworks and regulatory considerations specific to the sector. This background enabled the team to anticipate risks, structure a secure transaction, and conduct negotiations with speed and strategic precision.

The firm provided end-to-end assistance, including legal due diligence, strategic transaction structuring, alignment of contractual obligations with the manufacturer, and negotiation of the definitive purchase documents.

Why This Deal Is Notable

Strategic Market Consolidation: The deal represents a key milestone in the ongoing consolidation of the agricultural machinery distribution market in Southern Brazil, involving one of the region’s leading dealership groups.

Complex Manufacturer–Dealer Framework: Transactions in this industry require navigating stringent manufacturer approval processes and dealership succession rules — a highly specialized niche within Brazilian M&A.

High Operational Sensitivity: The negotiation involved significant inventory valuation, operational transition alignment, and risk allocation tied to continuity of service and brand standards.

Sector Expertise as a Differentiator: The successful closing reinforces Martinelli’s reputation as a go-to advisor for M&A in agribusiness machinery and dealership transactions.

Team: Felipe Bortolucci Mothes (lead partner), Carolina Dalcégio Rambo and Marina da Silva Costa.