Paris, July 28, 2022, Jeantet has advised the Emosia group, owner of Maison Berger Paris, on the acquisition of the My Jolie Candle start-up.
Emosia, the owner of Maison Berger Paris, Bougies la Française, and Ambiances Devineau, stands out as an emblematic brand and a leader in the market of home fragrances.
My Jolie Candle, founded in 2014, is a French brand that is renowned for its candles which hide a jewel. Thanks to a broad communication on social networks, it is popular among a young audience because of its innovative concept.
This 3rd acquisition since 2019, allows the Emosia group to develop and offer a wide range of products and reach a wider public. My Jolie Candle will benefit from the know-how and reputation of the brands owned by the group.
Jeantet, Emosia’s legal advisor, was made up of a multidisciplinary team led by Pascal Georges, Partner in Corporate M&A / Private Equity.
Eight Advisory advised Emosia/Berger International on the financial aspects of the transaction.