Cricket is estimated to be the second-most watched sport in the world, and the most popular in India. The commercial success of the Cricket World Cup in India highlighted the crucial role that organisations such as the BCCI (Board of Control for Cricket in India) and the ICC (International Cricket Council) play in managing and profiting from cricket-related IP assets.
Following the final of the Cricket World Cup held in Ahmedabad, Aarna Law explores the diverse intellectual property assets in the world of cricket, and how they are safeguarded to ensure that players and administrative bodies can profit from their IP rights.