E+H advises PLConcepts on its integration into the Kanaan Sellers Group

E+H advises PLConcepts on its integration into the Kanaan Sellers Group

E+H Rechtsanwälte provided comprehensive legal advice and support to PLConcepts GmbH & Co KG in connection with its merger with the Kanaan Sellers Group.

Kanaan Sellers Group AG (“Kanaan”) and PLConcepts GmbH & Co KG (“PLC”) announced their merger on 18 June 2026. The combined company is a leading European e-commerce platform with pro forma net revenue of €41 million and adjusted EBITDA of over €2 million for the 2025 fiscal year. The transaction represents a significant step toward Kanaan’s planned initial public offering on the Nasdaq First North Growth Market in Stockholm.

The merger brings together two complementary growth platforms: Kanaan’s acquisition-driven brand scaling model and PLC’s decades-long track record of profitable, capital-efficient growth with a strong transatlantic presence. The combined company has a portfolio of approximately 30 brands (including Springlane, Kronenburg-Handel, Moonster, Bemaxx, and Nordlight) and operates in four core sectors: health, fitness & wellness; kitchen & dining; lifestyle & hobbies; and home & garden.

The transaction encompassed the corporate structuring and implementation of the merger, along with the associated contractual and documentation work. E+H advised PLC throughout all phases of the transaction—from legal due diligence and contract negotiations to signing and closing.

“This merger is a compelling move for one of Europe’s most dynamic e-commerce platforms. The combination of Kanaan’s M&A expertise and PLC’s operational strength creates an excellent foundation for the planned initial public offering. We are pleased to have advised PLC on this strategically significant transaction,” says Josef Schmidt, partner at E+H Rechtsanwälte.

With this merger, PLC strengthens its combined market position as a leading European e-commerce platform and lays the groundwork for its planned initial public offering on the Nasdaq First North Growth Market in Stockholm. The combined company also plans to invest in AI-supported technologies to optimize supply chain management, customer interaction, and marketing efficiency across all 30 brands.

Lead: Josef Schmidt (Partner, Corporate + M&A)

Others: Alexander Koschell (Associate, Corporate + M&A), Anna Sophie Friedrich (Associate, Corporate + M&A).