BK Advised the Farner Group on the Expansion of its Agency Alliance "Team Farner"

The Farner group, a portfolio company of Waterland Private Equity, partnered with the BlueGlass group to expand its agency alliance "Team Farner". The Zurich-based BlueGlass group specializes in the fields of digital strategy consulting, search engine optimization, digital campaigns as well as content marketing.

Bär & Karrer acted as legal advisor to the Farner group in this transaction. The team of Bär & Karrer was led by Christoph Neeracher and Philippe Seiler and included Benjamin Grunwald, Luana Stämpfli and Yascha Fengler (all M&A), Susanne Schreiber, Cyrill Diefenbacher, Fabian Capt (all Tax/Structuring), Manuel Schmid (Employment), Jonas Bornhauser (IP/IT) as well as Thomas Stoltz and Fabian Turtschi (both Notarial Services).