Link Legal India Law Services advises Essel Finance Management on its acquisition of online insurance agent Coretree Insurance Brokers (India) Private Limited, which operates Bimadirect. Founded in 2011, Bimadirect is an online platform for insurance aggregation or insurance policy comparison.

Acquisition of Bimadirect gives the nonbanking financial services arm of Zee group an insurance broking license that is a key component of wealth management services.

Link Legal team advised on legal due diligence and on the documentations and regulatory aspects.

Link Legal team comprised of Arun YS (Partner), Alok Sonker (Associate Partner), Shruthi Rao D (Associate), and Keya Salot (Associate).