New Chambers Profile Creates 25% higher engagement
Discover how Chambers have increased the engagement of firm profiles and improved discoverability of firms online.
Chambers, the world's leading provider of research and analysis, this month launched a series of upgrades to the profiles offering. The aim of these enhancements is to further enhance the Chambers offering, which enables the world's leading lawyers to increase their visibility and connect with those in search of legal services.
Visitors to chambers.com can access not only the market-leading rankings and research provided by Chambers but also find in-depth information via profiles to assist with decision making when procuring legal services. Initial tests in the market have yielded great results - lawyers can create profiles which treble click throughs thanks to upgrades in the user journey.
The new Chambers profile has been designed with discoverability in mind, so that those searching for legal services will find profiles of ranked lawyers on chambers.com more easily. Visitors now spend significantly more time on profiling firm pages, where those profiles have, on average, double the amount of page views.
"We believe that it's incredibly important for the world's best lawyers to not only be recognised for the standard of their work, but also showcase themselves to those who are in need of their services" Tim Noble, CEO of Chambers said. "We are delighted with these results that show this improved engagement and excited to be able to release these new features. They represent the first stage of new upgrades that we will be providing to our community over the next 12 months."
About Chambers and Partners
Chambers and Partners is the world's leading provider of legal research and analysis and is an independent research company operating across 200 jurisdictions, delivering detailed rankings and insight into the world's leading lawyers. Chambers empowers organisations to make informed decisions when selecting legal services, saving time and resources and reducing risk. The independent rankings Chambers provides are central to everything we do and are why our research is the industry leader.
All our research, analysis and insight can be found at chambers.com.