Pierre Massot

Career

Founder of ARENAIRE law firm, Pierre Massot has been advising and defending large companies, public institutions, innovative SMEs and creators in intellectual property law for over 15 years.

He acts for major players in the fashion, luxury, design, furniture and decoration sectors as well as in the fields of architecture, culture and communication. He also has strong expertise in the pharmaceutical, food and beverage and automotive industry.

Professional Memberships

Pierre Massot is a member of the Board of Directors of APRAM. He is co-Chairman of the Inventions Commission of APEB. He is also a member of INTA and of its Designs Committee.

Publications

- Guide pratique du droit du Design, co-author, Dunod

- Chronique Dessins et Modèles, co-author, Revue Propriétés Intellectuelles

- For a clarification of the concept of similarity - Critical review of European case-law regarding infringement of a mark with reputation, co-author, JIPLP, 2021

- EU General Court ruling opens—partially—the door to the protection of the famous Damier Azur of Louis Vuitton, JIPLP, 2020

- OFF-WHITE wins trade mark protection, JIPLP, 2020

- Arrêt Rubik’s Cube : le casse-tête du problème et de sa solution technique, coauthor, revue Propriété Industrielle, 2017

- Quelle protection pour le « smiley » ?, coauthor, revue Propriété Industrielle, 2014

- Focus sur la force probante des pages Web archivées par Internet Archive, Revue Propriétés Intellectuelles, 2013

- La difficile gestion des créations salariées dans l’entreprise, IRPI, 2012

Personal

Business-oriented and deeply attached to human values, Pierre created the Arenaire firm dedicated to intellectual property and built a strong mixed team whose ambition is to help creators and companies defend their innovations.

Guided by his passion for getting things done, he puts all his energy into finding and imagining pragmatic solutions to enhance the value of his clients' creations and defend them in court, when necessary.

A willing optimist, his leitmotiv is to do every little thing on a daily basis that can help his team, his clients and all those around him move forward.

On a personal level, he is a Burgundian, a Breton at heart, a fervent European, an unconditional fan of Hobie Cat 16s and alpine powder snow, a lover of nature, a lover of literature, poetry and electric guitar, curious about everything, a lover of offbeat humour and joie de vivre!