About

Provided by Trench Rossi Watanabe

Trench Rossi Watanabe’s Consumer Law group was created over 30 years ago by Kazuo Watanabe, who had an active role in the drafting of the Brazilian Consumer Protection Code and the Law on Public-Interest Civil Actions, as well as in several initiatives to broaden access to a fair legal system.

The firm advises its clients in an integrated and efficient way on how to integrate consumer law-related values and good consumer market practices into their businesses by taking into account regional and global trends, such as the focus on the product life cycle, ESG and sustainability, the reduction of judicial involvement, and the new ways to interact with customers in the digital environment and the metaverse.

It provides advisory services to the B2C and B2B markets, and takes into account all relevant stakeholders, including when preventing and managing crises. The area is constantly assisting clients in digital law, gaming law, fashion law and food law and their interactions with consumer protection in Brazil.

Chambers Review

Provided by Chambers
Consumer Law - Brazil
5
Band 5
What the Team is Known For

Trench Rossi Watanabe is a multidisciplinary team well regarded for providing a broad spectrum of services, including administrative and judicial disputes arising from defective products, labelling and misleading advertising. The firm represents a significant clientele comprising players in the technology, gaming, educational and pharmaceutical sectors. The team is frequently retained to handle recall campaigns, as well as to provide consultative advice on best practices within the consumer sphere. Spotify and Nespresso are now part of their client portfolio.

Work Highlights

Provided by Trench Rossi Watanabe
  • Trench Rossi Watanabe represented Natura in all strategic consumer claims and investigations initiated by consumer protection authorities against Natura related to the products they offered in the Brazilian market.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers
Alexandre Salomão Jabra
Alexandre Salomão Jabra
Associates to watch

Associate-to-watch Alexandre Salomão Jabran is well regarded for advising companies from the gaming, technology and entertainment industries. He assists clients with product liability issues, lawsuits and recall investigations.

"Alexandre Salomão Jabra provided us with full, in-depth, and unbiased assistance in every project we worked on, exhibiting his understanding of the industry and the subject at hand."

Ranked Lawyers at
Trench Rossi Watanabe

Provided by Chambers
Filter by
Band

Brazil

Consumer Law

Alexandre Salomão Jabra
Alexandre Salomão Jabra
Associates to watch

Members

Provided by Trench Rossi Watanabe