Consumer Law
Brazil Guide 2024 : Brazil
Band 5
Email address
[email protected]Contact number
+55 11 3048 6800About
Provided by Trench Rossi Watanabe
Trench Rossi Watanabe’s Consumer Law group was created over 30 years ago by Kazuo Watanabe, who had an active role in the drafting of the Brazilian Consumer Protection Code and the Law on Public-Interest Civil Actions, as well as in several initiatives to broaden access to a fair legal system.
The firm advises its clients in an integrated and efficient way on how to integrate consumer law-related values and good consumer market practices into their businesses by taking into account regional and global trends, such as the focus on the product life cycle, ESG and sustainability, the reduction of judicial involvement, and the new ways to interact with customers in the digital environment and the metaverse.
It provides advisory services to the B2C and B2B markets, and takes into account all relevant stakeholders, including when preventing and managing crises. The area is constantly assisting clients in digital law, gaming law, fashion law and food law and their interactions with consumer protection in Brazil.
Chambers Review
Trench Rossi Watanabe is a multidisciplinary team well regarded for providing a broad spectrum of services, including administrative and judicial disputes arising from defective products, labelling and misleading advertising. The firm represents a significant clientele comprising players in the technology, gaming, educational and pharmaceutical sectors. The team is frequently retained to handle recall campaigns, as well as to provide consultative advice on best practices within the consumer sphere. Spotify and Nespresso are now part of their client portfolio.
Work Highlights
- Trench Rossi Watanabe represented Natura in all strategic consumer claims and investigations initiated by consumer protection authorities against Natura related to the products they offered in the Brazilian market.
Strengths
Provided by Chambers
"They were attentive and handled all issues from the most simple to the most complex."
"They are truly experts in consumer law and in matters that involve sustainability."
"They were attentive and handled all issues from the most simple to the most complex."
"They are truly experts in consumer law and in matters that involve sustainability."
Notable Practitioners
Associate-to-watch Alexandre Salomão Jabran is well regarded for advising companies from the gaming, technology and entertainment industries. He assists clients with product liability issues, lawsuits and recall investigations.
"Alexandre Salomão Jabra provided us with full, in-depth, and unbiased assistance in every project we worked on, exhibiting his understanding of the industry and the subject at hand."