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Trench Rossi Watanabe
Department profile | Trench Rossi Watanabe
Consumer Law

About

Provided by Trench Rossi Watanabe

Trench Rossi Watanabe’s Consumer Law group was created over 30 years ago by Kazuo Watanabe, who had an active role in the drafting of the Brazilian Consumer Protection Code and the Law on Public-Interest Civil Actions, as well as in several initiatives to broaden access to a fair legal system.

The firm advises its clients in an integrated and efficient way on how to integrate consumer law-related values and good consumer market practices into their businesses by taking into account regional and global trends, such as the focus on the product life cycle, ESG and sustainability, the reduction of judicial involvement, and the new ways to interact with customers in the digital environment and the metaverse.

It provides advisory services to the B2C and B2B markets, and takes into account all relevant stakeholders, including when preventing and managing crises. The area is constantly assisting clients in digital law, gaming law, fashion law and food law and their interactions with consumer protection in Brazil.

Chambers Review

Provided by Chambers

Consumer Law - Brazil

5
Band 5

What the Team is Known For

Trench Rossi Watanabe is a multidisciplinary team well regarded for providing a broad spectrum of services, including administrative and judicial consumer law disputes arising from defective products, labelling and misleading advertising. The firm represents a significant clientele comprising players in the technology, gaming, educational and pharmaceutical sectors. The team is frequently retained to handle recall campaigns, as well as to provide consultative advice on best practices within the consumer sphere.

Work Highlights

Provided by Trench Rossi Watanabe

  • Trench Rossi Watanabe assisted Wise in reviewing and adapting all its T&Cs in Brazil from a consumer law perspective.

Strengths

Provided by Chambers

Its professionals, in addition to being excellent lawyers, are individuals with academic prowess, which makes all the difference and keeps them always up to date.

Consumer Law respondent
Brazil

Trench Rossi Watanabe's team supported us promptly, anticipating subsequent steps, always keeping our end goals in mind and aiding us in formulating legal and business strategies.

Consumer Law respondent
Brazil

Notable Practitioners

Provided by Chambers

Alexandre Salomão Jabra
Alexandre Salomão Jabra
Star Associates

Alexandre Salomão Jabra is well regarded for advising companies from the gaming, technology and entertainment industries on consumer law matters. He routinely assists clients with product liability issues, lawsuits and recall investigations.

He understood very well how our product works and knew how to provide adequate commercial guidance.

Alexandre always reveals a unique knowledge in the areas in which he is consulted, especially consumer law. In addition, he is a dedicated professional and always responds to me quickly.

Alexandre is very fast and assertive. He has extensive technical knowledge, particularly in relation to the legal precedents of the consumer regulatory bodies.

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Ranked Lawyers at
Trench Rossi Watanabe

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Brazil

Consumer Law
Alexandre Salomão Jabra
Alexandre Salomão Jabra
Star Associates
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Members

Provided by Trench Rossi Watanabe