Department profile
Posse Herrera Ruiz

Competition/Antitrust

Latin America Guide 2027 : Colombia


Posse Herrera Ruiz

Rankings

About

Provided by Posse Herrera Ruiz

Posse Herrera Ruiz provides legal advice on competition law, including merger and acquisition clearance, restrictive business practices, unfair competition and consumer protection. Our Firm is active in counseling clients involved in M&As. In addition to participating in the structuring and negotiation of the corresponding agreements, we advise and assist our clients in filing and obtaining clearances with the competition regulatory authorities.

Our work in the fields of restrictive business practices, consumer protection and unfair competition includes the design of market access channels and interaction with competitors, as well as the defense of our clients in litigation and administrative procedures which may arise as a consequence of alleged infringement of competition statutes. 

Posse Herrera Ruiz provides legal advice in free competition in the following matters: 

  • Legal preventive advice regarding commercial-promotional plans and sales strategies.
  • Legal representation in administrative antitrust investigations. 
  • Legal representation to act as complainant or third interested party in administrative antitrust investigations. 
  • Legal representation in leniency programs before the competition authority. 
  • Legal advice and representation in the negotiation of guarantees in order to close in advance administrative antitrust investigations, without penalties or sanctions against the investigated parties.

Clients (15)

  • Thoma Bravo
  • Occidental Petroleum
  • Diageo Colombia and Diageo PLC
  • Arcelor Mittal
  • TCS Solution Center Sucursal Colombia
  • Adidas
  • Automotores Toyota Colombia
  • Delta Airlines
  • Halliburton
  • Ingebombas
  • Jerónimo Martins
  • Mecanoelectro
  • Praco Didacol
  • Ingram
  • SKBergé

Industries (5)

  • Consumer Products
  • Retail
  • TMT
  • Lifesciences & Health
  • Banking & Financial Institutions

Chambers Review

Provided by Chambers

Competition/Antitrust - Colombia

Band 3

Band 3


What the Team is Known For

Posse Herrera Ruiz is a longstanding full-service firm that presents a respectable offering within the Colombian competition arena. The team's work covers assisting with merger control proceedings before the SIC as a result of complex M&A deals, as well as representing major players in unfair competition litigation cases.

Work Highlights

Provided by Chambers

  • Posse Herrera Ruiz advised AP Moller Capital as Colombian counsel on merger control clearance before the SIC relating to its acquisition of Berge Vigia, involving logistics and freight forwarding operations.

Strengths

Provided by Chambers

  • Posse Herrera Ruiz’s solidity stems from its combination of high technical expertise and a close understanding of the business, which translates into practical rather than merely theoretical advice.

    Competition/Antitrust respondentLatin America

Notable Practitioners

Provided by Chambers

  • Band 2Jorge de los Ríos
    Band 2Jorge de los Ríos

    Jorge de los Ríos

    Respected head of department Jorge de los Ríos has an established presence in the Colombian antitrust field regularly assisting clients with merger control procedures.

    • Jorge de los Ríos has a keen understanding of how businesses operate and therefore recognises the importance of pragmatism and efficiency from external advisers. He is also extremely creative, a fundamental quality that adds significant value for us as clients.

      Competition/Antitrust respondentLatin America
  • Associates to watchLaura Torrado
    Associates to watchLaura Torrado

    Laura Torrado

    Associate-to-watch Laura Torrado continues to attract praise from market commentators for her growing competition law practice in Colombia.

    • Laura Torrado works with the same attitude as an experienced practitioner. She is fully accountable and demonstrates a very strong executive presence.

      Competition/Antitrust respondentLatin America

Ranked Individuals at Posse Herrera Ruiz (2)

Colombia

Members

Provided by Posse Herrera Ruiz

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