Edelman

PR & Communications Department

USA - Nationwide

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Edelman is the world's largest marketing and advisory firm, renowned for their dedication to litigation and related public matters. They offer a wealth of experience in dealing with complex matters in such fields as higher education, bankruptcy and corporate litigation.

Peers praise their "very strong litigation support function," while one client reports: "Edelman are great, one of the best. They are very reasonable, bring high value and deliver a good product."

Work highlights

Edelman was engaged by PwC to handle the firm's public relations strategy in relation to a USD3 billion trial against the bankruptcy court-appointed Plan Administrator for MF Global, in which PwC was sued for alleged professional malpractice in its former role as MF Global's external auditor.

Notable practitioners

Described by one peer as "one of the smartest guys in the field," Harlan Loeb chairs Edelman's litigation, crisis and reputation risk advisory practice in the USA. Loeb is a professor of crisis litigation and the court of public at Northwestern University Law School. Clients remark: "Loeb thinks like a lawyer, while at the same time having a whole expertise in crisis communications. He understands the balance between the legal strategy and a crisis communications strategy."