Baker McKenzie, Intellectual Property (International Firms)

About

Provided by Baker McKenzie

Baker McKenzie's award winning Intellectual Property team have advised many of the world's leading and most well-known brands on how to manage, protect and enforce their IP assets for many years. The practice's extensive capabilities, long standing track record, and impressive client list has seen the team win a host of industry awards and maintain a Band 1 ranking from Chambers Global from 2009 to 2023.

In Greater China, the Firm's IP practice has over 40 dedicated IP professionals with over 40 years of expereince. The team has an extensive track record in advising our clients across a wide range of sectors and have strong expertise in all aspects of portfolio management, technology transfer and licensing transactions. In addition, our experience and ability to conduct IP audits, provide patent validity and infringement opinions and the ability to assist on litigation as well as transactional IP matters enables us to provide a full range of top tier IP services to all of our clients.

We established Baker & McKenzie IP Agency (Beijing) Company Limited in Beijing and Shanghai to handle PRC trademark, copyright and enforcement matters for our clients. Globally, our firm manages the portfolio of the world's largest trademark owner and the portfolios of several large brands, spanning over 200 jurisdictions. In total, our firm manages 450,000 trademarks worldwide.

Chambers Review

Provided by Chambers

Intellectual Property (International Firms) - China

Band 1

What the Team is Known For

Baker McKenzie maintains an impressive team of specialists across offices in Hong Kong, Beijing and Shanghai. The law firm has an accomplished track record of handling both contentious and non-contentious mandates. It also handles trade mark, patent, regulatory and compliance work, and is a popular choice of counsel for major international brands as well as increasingly serving domestic clients. The team offers a broad range of expertise covering the consumer goods, pharmaceutical, technology, finance and entertainment sectors. It is well placed to assist multinationals with protecting and enforcing their IP rights in China, as well as licensing matters. The team is bolstered by its PRC joint operation with FenXun Partners, as well as leveraging its regional and global network to provide joined-up international advice.

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Work Highlights

Provided by Baker McKenzie

Baker McKenzie advised Wolverine World Wide, a marketer of branded footwear, apparel and accessories, on its sale of the Hush Puppies IP portfolio. This included trade marks, patents copyrights and domains.

Strengths

Provided by Chambers

The team of lawyers that we work with at Baker McKenzie are highly experienced, practical and knowledgeable about the law.

Intellectual Property (International Firms) respondent
Global

I rate Baker McKenzie ten out of ten on client service and knowledge.

Intellectual Property (International Firms) respondent
Global

The team of lawyers that we work with at Baker McKenzie are highly experienced, practical and knowledgeable about the law.

Intellectual Property (International Firms) respondent
Global

I rate Baker McKenzie ten out of ten on client service and knowledge.

Intellectual Property (International Firms) respondent
Global

Notable Practitioners

Provided by Chambers

Loke-Khoon Tan

Eminent Practitioners

Tan Loke-Khoon is well regarded for his wealth of experience in the IP space. His expertise in IP rights enforcement and infringement cases is sought after by many household names, including in the entertainment and consumer goods industries.

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Shih Yann Loo

Eminent Practitioners

Loo Shih Yann is known for his contentious IP work, which includes patent and trade mark enforcement actions and infringement proceedings. He is frequently mandated by high-profile clients in the TMT and pharmaceutical sectors. He serves as the firm's Asia-Pacific chair.

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Maria Smith

Band 2

Maria Smith is recognised for her experience in assisting international clients with IP portfolio management and brand protection mandates, with a focus on copyright and trade mark matters. She often advises clients in the technology and consumer goods sectors.

Maria is great for assistance in Hong Kong. She is excellent and puts in the hours.

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Isabella Liu

Band 3

Isabella Liu has significant IP expertise, frequently advising life sciences entities on trade mark and patent matters, as well as IP aspects of M&A transactions. She leads Baker McKenzie's Asia-Pacific IP and technology practice.

Isabella is fabulous. She is very knowledgeable, strategic and practical in her approach to issues.

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Andrew Sim

Band 4

Andrew Sim heads the intellectual property enforcement and litigation practice at Baker McKenzie in Hong Kong and leads the firm’s food and beverage industry practice across Greater China. He specialises in cross-border disputes, with a particular emphasis on plant variety rights.

He understands the clients' business and manages his team really well.

The level of legal expertise he possesses is very high. He is able to communicate and serve your needs, and is punctual and expeditious.

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