Thomson Geer has advised Melbourne-based global marketplace software provider Omnyfy on its acquisition by international B2B eCommerce platform company Ultra Commerce.
The deal brings together two leaders in the growing B2B commerce sector. Technology consulting firm Gartner predicts that over 75 per cent of B2B procurement spending will happen through online marketplaces by 2023 and 80 per cent of B2B sales interactions between buyer and seller will occur through digital channels by 2026.
Thomson Geer advised on the structure of the complex transaction and all documentation enabling the deal.
The Thomson Geer team consisted of Matthew Reynolds, David Campbell and Dani Shaw.