Thomson Geer acted for US-based live-entertainment service provider, The Frontier Touring Co Pty Ltd / AEG Presents LLC on its entry into a partnership with Playbill's global merchandising business as well as its separate business managing the Hordern Pavilion in Sydney. Playbill provides an end-to-end service across venue management and the entire merchandising product cycle.
AEG Presents is the second biggest live entertainment group globally and this partnership relates to a globally significant merchandising business and management of Sydney's iconic Hordern Pavilion.
The Thomson Geer team was led by Partners Adam Brooks, Melinda Graham, and Lauren Townsend, and supported by Senior Associate, Geoffrey Milani, and Lawyers Carla Tallarida, Chloe Medwin, and Hannah Quinn.