Bogota, September 2026. Perez & Co., a Colombian boutique law firm specializing in strategic, business-oriented legal advice, has announced the appointment of Julián David Ruiz Rondan as a new partner, further consolidating the firm’s growth and expanding its services into sectors related to intellectual property, creative industries, entertainment and new technologies.
With more than twelve years of professional experience, Julián joins Perez & Co. to launch and lead the firm’s Intellectual Property, Entertainment Law and New Technologies practices. These areas respond to the transformation of industries in which intangible assets, content, innovation and technology are playing an increasingly significant role in business models.
Julián’s arrival also marks a new stage in the evolution of Perez & Co., which since its founding in 2024 has been consolidating a boutique model based on personalized advice, specialized knowledge and pragmatic legal solutions. The firm has practices in Dispute Resolution, Litigation, Arbitration, Insolvency, Insurance and Reinsurance, Corporate Law, Class Actions, and Civil and Product Liability, among others.
According to Christian Pérez, founding partner of Perez & Co., Ruiz’s appointment reflects both the firm’s evolution and its commitment to supporting clients in industries undergoing significant transformation:
“We are pleased and excited to welcome Julián as a new partner of the firm, where he will launch and lead our new Intellectual Property, Entertainment and New Technologies practices. I had the pleasure of working with him several years ago and know firsthand not only his exceptional qualities as a lawyer and his pragmatism, but also the outstanding person he is. Julián shares our firm’s commitment to always putting our clients’ businesses first.”
Julián has built a significant part of his professional career in intellectual property, copyright and entertainment law, with experience in litigation, negotiation and contract structuring, creative industries, audiovisual content, digital platforms, artists and record companies, among other matters. He has also worked on matters involving technology, advertising and trademark portfolio management.
His appointment comes at a time of growing international recognition of his practice. In the 2026 editions of Chambers Global and Chambers Latin America, Julián was recognized as an “Associate to Watch” in Intellectual Property. Chambers highlights his active copyright practice and his technical knowledge, as well as his ability to provide prompt and efficient advice.
The Legal 500, in turn, recognizes him as a “Leading Associate” in Intellectual Property in Colombia and highlights his experience in copyright and entertainment law.
For Julián, joining Perez & Co. represents the challenge of building a practice that combines legal expertise with a deep understanding of business and the transformation currently taking place across the creative and technology industries:
“Becoming a partner at Perez & Co. represents an opportunity to bring my experience and passion for Intellectual Property, Entertainment and New Technologies to a firm that shares my vision of providing personalized, strategic and business-focused legal advice. I take on the challenge of consolidating a practice that goes beyond protecting rights, helping our clients develop innovative strategies to maximize the value of their intangible assets. I am also excited to team up with Christian again, as his vision of dispute resolution, combined with my understanding of highly innovative industries, offers unique solutions that respond to the market’s current needs.”
With this appointment, Perez & Co. strengthens its ability to advise companies and professionals operating at the intersection of law, technology, content and business, while continuing to strengthen its model as a specialized, client-focused boutique firm.
Julián Ruiz’s appointment is part of Perez & Co.’s ongoing growth, as the firm seeks to combine the experience of its partners with new legal capabilities to respond to the needs of local and multinational companies and support them in increasingly complex matters.
Julián Ruiz Rondan – LinkedIn profile: LinkedIn profile
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