The website of Pepeliaev Group has come out on top in the “Most Effective Law Firm Website - 2017” category in the Best Law Firm Website awards. Winners in this category are selected based on an analysis of websites’ behavioural indicators.
The experts of the nomination are Avicom (developer of the ProjectMate system of law firm management) and the LawFirmManagement.RU portal. They noted that an average user of Pepeliaev Group’s website views more pages than an average user of the other firms being considered, stays longer on pages, and less frequently refuses to view more after the main page loads.
The editors of LawFirmManagement.RU, the organiser of the competition, described the nature of Pepeliaev Group’s website as follows: “The most effective website of the Best Law Firm Website 2017 competition has significantly prevailed over other leaders in the category in all behavioural factors. Their website is surprisingly effective, regularly attracting new clients to the law firm, supporting the high professional reputation of the winner as a leader on the legal services market in Russia. This is the achievement of a team which has created a simple and user-friendly website, and the achievement of lawyers and content managers who ensure that the colossal volume of the website's content is interesting for users”.
According to the nomination experts from ProjectMate, Pepeliaev Group’s website is attractive owing to its minimalism and visual expression: “Simple navigation, clear structure, concise texts. Well-balanced and neat. We also enjoyed the ‘Career’ section, which means that the website is oriented not only towards clients, but also towards potential employees of the law firm”.
Please be reminded that in 2015 Pepeliaev Group’s website carried off the “Most Helpful Website” award, and took second place in the categories the “Best Law Firm Website Design” and the “Best Law Firm Website”. Later, Pepeliaev Group’s website underwent a significant upgrade in technical and visual terms. This allowed the website to take part in the competition once again.