Following the acquisition, Betty Ice will operate as a standalone unit within Unilever and will be led by its founder, Vasile Armenean, acting as General Manager.
The complex legal assistance provided by Maravela|Asociații to Betty Ice comprises all transaction related aspects, including due diligence, preparing the tender, negotiation of the transaction documents, liaising with the competition authorities.
Maravela|Asociații’s team assigned to the project consisted of over 10 professionals. Gelu Maravela, Alexandra Rîmbu, Daniel Alexie and Anca Băițan assisted regarding the due diligence process, Gelu Maravela, Alina Popescu, Dana Rădulescu, Alexandra Rîmbu and Mihai Buciuman provided assistance during the negotiation of the transaction documents, whilst Alina Popescu, Alexandra Rîmbu and Magda Grigore assisted with all competition related aspects. Financial and tax assistance was provided by Gelu Maravela, Alexandra Rîmbu and Felix Tapai.
With regards to the financial aspects, Betty Ice was equally assisted by Ernst & Young România, with a team lead by Florin Vasilică and BrinkThink Management, through Florin Cerna, as financial and strategic consultant.
Information about Maravela|Asociații’s team, practice areas covered and services offered is available at http://www.maravela.ro.