BANGKOK, 1 July 2026 – Kudun and Partners ("KAP") has strengthened its partnership with the addition of Nopparat Lalitkomon as Head of the firm's Technology, Data and Innovation Practice, along with a team of associates, while also welcoming competition law specialist, Piyapat Tubin to launch the firm's Antitrust & Trade Competition Practice. The strategic additions reflect the firm's continued investment in high-growth practice areas driven by digital transformation, increasing regulatory complexity, and heightened competition law enforcement across Thailand and the wider region.
Nopparat joins KAP from one of Southeast Asia's leading regional law firms, bringing extensive experience advising multinational corporations, financial institutions, technology companies, digital platforms, fintech operators, insurers, and telecommunications businesses on complex regulatory, commercial and transactional matters across the region. Widely recognised for his work in technology, data privacy, cybersecurity, and digital business regulation, Nopparat is regarded as one of Thailand's leading practitioners in the technology sector. He also regularly advises on foreign direct investment, corporate structuring, mergers and acquisitions, and joint ventures.
His arrival comes at a time when businesses face unprecedented regulatory scrutiny arising from artificial intelligence (AI), digital platforms, cross-border data transfers, cybersecurity risks, digital payments, and evolving data protection requirements. As businesses continue to accelerate their digital transformation initiatives, demand for integrated legal support that bridges technology, regulatory, commercial, and transactional considerations has grown significantly.
Under Nopparat's leadership, KAP intends to further strengthen and expand its Technology, Data and Innovation Practice, offering clients a broader suite of advisory and managed legal services designed to support businesses throughout their digital transformation journey. The practice will provide strategic counsel on data protection and privacy compliance, DPO-as-a-Service, Local Rep-as-a-service, PDPA implementation and training, AI governance and responsible AI frameworks, cybersecurity preparedness and incident response, technology contracting, online gaming and digital content advisory, digital payments and legal technology solutions. The expanded offering reflects increasing demand from clients for practical, business-oriented support in navigating increasingly complex digital, regulatory and operational landscapes across Thailand and Southeast Asia.
At the same time, KAP is launching its Antitrust & Trade Competition Practice with the appointment of Piyapat Tubin, a highly regarded competition law specialist with more than a decade of experience in competition law enforcement, investigations, litigation, regulatory policy, and legislative drafting. Prior to joining KAP, Piyapat held senior positions at Thailand's Office of Trade Competition Commission (OTCC), where she led major investigations involving cartel conduct, abuse of dominance, merger control, unfair trade practices, and digital platform regulation.
Having served in senior roles at the OTCC, Piyapat brings a rare combination of regulatory, enforcement, and policy-making experience. Her deep understanding of the legislative intent behind Thailand's competition laws, together with firsthand knowledge of how regulators assess conduct, investigate cases, and make enforcement decisions, enables her to provide practical and commercially focused advice on competition risk, merger control, regulatory investigations, and compliance matters.
The launch of KAP's Antitrust & Trade Competition Practice reflects the growing importance of competition law as a core element of business strategy and regulatory compliance. As markets become increasingly interconnected and the world grows smaller, competition law is no longer a distant legal concept—it has become an integral part of doing business. Our practice advises clients on merger control, competition compliance, regulatory investigations, cartel and abuse of dominance matters, dawn raid preparedness, and a full spectrum of antitrust and trade competition issues, helping businesses manage legal risks, seize commercial opportunities, and achieve sustainable growth.
Commenting on the appointments, Kudun Sukhumananda, Managing Partner of Kudun and Partners, said:
"Beyond strengthening our traditional legal capabilities, these additions enable us to broaden our service offerings in areas such as AI governance, data protection, cybersecurity, digital business regulation and competition law, where clients are increasingly seeking strategic and operational support alongside legal advice. The addition of Nopparat, his team members as well as Piyapat significantly strengthens our ability to advise clients on these critical issues. Their expertise aligns closely with the evolving needs of our clients and supports our vision of building one of Thailand's leading full-service independent law firms."
Nopparat added:
"I am delighted to join Kudun and Partners at such an exciting stage of its growth. Thailand continues to attract significant investment in technology, digital infrastructure, and innovative businesses. I look forward to helping clients navigate the opportunities and regulatory challenges arising from this rapidly evolving landscape."
The appointments form part of KAP's broader growth strategy as the firm continues to expand its capabilities in response to client demand across key sectors, including technology, healthcare, financial services, manufacturing, consumer goods, infrastructure, and the digital economy.
About Kudun and Partners
Kudun and Partners is a leading independent Thai law firm providing comprehensive legal services across corporate and M&A, dispute resolution, capital markets, restructuring and insolvency, employment, tax, regulatory, technology, data privacy, competition law, and other strategic practice areas. The firm advises multinational corporations, financial institutions, investors, entrepreneurs, and leading Thai businesses on their most significant legal and commercial matters.
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