The two Swisss web TV plattforms Teleboy and Wilmaa entered into a joint venture arrangement. The joint venture's purpose is to coordinate the marketing activities of Teleboy and Wilmaa through a jointly held service company. Each of the joint venture partners has a 50% stake in the service company.

Teleboy was founded in 2002 (at that time operating under the name "TV-Guide"). In 2010 Teleboy launched the first web based TV in Switzerland. Wilmaa was founded in 2008 and has become the leading web TV provider in Switzerland in the meantime.

Walder Wyss has been advising Wilmaa AG on this transaction. The Walder Wyss team is being led by Alex Nikitine (Partner, Corporate/M&A) and further includes Sarah Schulthess (Associate, Corporate/M&A) and Fabienne Limacher (Associate, Tax).