Michael Hurst

Practice Areas

Intellectual Property

Intellectual Property Litigation

Evolving Media & Technology Team

Business Representation & Transactions

Cannabis & Craft Beer Services

Sports & Entertainment

Career

Mike Hurst is a partner in the firm's Business Representation and Transactions Group and a member of the firm's Intellectual Property Group. He is the co-leader of the firm's multi-disciplinary Evolving Media & Technology and Cannabis & Craft Beer Teams. His practice is concentrated in the area of non-patent intellectual property law. He has extensive experience in the following areas:

Trademark prosecution and maintenance

Trademark enforcement, both in the federal courts and before the Trademark Trial and Appeal Board (TTAB), as well as internationally

Brand and portfolio management, both in the U.S. and internationally

IP and Technology development, licensing, and commercialization

IP and Technology transactions

Advertising and Marketing

Social Media, Influencer Marketing, and Internet

Copyright and domain name enforcement, including arbitration proceedings before the World Intellectual Property Office (WIPO)

Entertainment and Media

Computer Software and SaaS

Anti-counterfeiting

Merchandise Licensing

Mike also has extensive experience in the following industries:

Alcohol and Tobacco

Apparel and Fashion

Architecture

Consumer Products

Banking and Financial

Cannabis and Craft Beer

Early-Stage and Start-Up Companies

Emerging Technology

Facility Services

Food and Beverage

Home Furnishings

Hotel and Resort, Travel and Leisure

Insurance

Manufacturing

Mobile Apps and Augmented Reality

Music and Entertainment

Professional Sports

Video Games and Competitive Wagering

Prior to joining Keating Muething & Klekamp, Mike served as Corporate Counsel-IP at Caterpillar Inc. in Peoria, Illinois where he was responsible for global management and enforcement of Caterpillar’s trademark portfolio and the legal aspects of Caterpillar’s multi-million dollar licensed merchandise business.

Professional Memberships

Patent & Trademark Clinic, University of Cincinnati College of Law, Co-Chair

Entrepreneurship & Community Development Clinic, University of Cincinnati College of Law

Pro Bono Partnership of Greater Cincinnati

Cincinnati Bar Association (Character & Fitness Reviews, IP Mentorship Program)

Official Liverpool Supporter’s Club (OLSC), Cincinnati Chapter – Vice President

International Trademark Association (INTA):

Data Protection Committee (2018-current)

Indigenous Rights Subcommittee (2014-2015)

U.S. Legislation Subcommittee (2010-2011)

Courts & Tribunals Subcommittee (2008-09, Chair; 2006-07, Member)

Lefkowitz Moot Court Subcommittee (2005-current, brief grader)

ArtWorks, Board of Trustees

Cincy IP

Cincinnati Academy of Leadership for Lawyers, Class XIII

Lookout Community Council, Board Member