Magalhães e Dias

Lucia Ancona Lopez de Magalhães Dias

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This content is provided by Lucia Ancona Lopez de Magalhães Dias.

Practice Areas

Consumer and Regulatory Law and Civil Litigation


Lucia is partner at Magalhães and Dias-Advocacia and heads Consumer and Regulatory Law areas.

During the last two decades, she has been successfully engaged in the most important leading cases in this field, representing major corporations and business and industry associations in administrative and judicial proceedings related to: advertising, promotions, trade policies, labelling, allergens and GMO, unfair competition, e-commerce, safety recall procedures, individual and collective compensation claims (complex class actions), direct actions of unconstitutionality, public consultations and draft bills on issues related to consumer and regulatory affairs. She has been also very active in cases before CONAR and Consumer Protection Bodies (e.g., PROCONs, SENACON/DPDC, Prosecution Offices, ANVISA, MAPA).

Lucia’ strong stakeholder engagement and credibility before authorities and scholars are very praised by clients.

Professional Memberships

• Former director of Consumer Relations at IBRAC

• Member of IBRAC's Consumer Committee

• Director of Brasilcon

• Member of AASP


Author of several publications, including “Advertising and Law” ("Publicidade e Direito"), currently in its 3rd edition, regularly referenced by the Courts in cases involving advertising and unfair competition.

In 2020, Lucia has coordinated important publications in the area to celebrate the 30th anniversary of the Consumer Defense Code.


Total 1 contributions

Advertising & Marketing 2020 Law and Practice in Brazil

Lucia Ancona Lopez de Magalhães Dias

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