Lawyer profile for USA 2021
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Advertising: Transactional & Regulatory - USA - Nationwide
Up and Coming
"Joanna is an expert in advertising law. She is incredibly hard-working and thorough. Her advice is on-point and actionable." "She is a very good technical lawyer and has the best writing skills I have seen."
This content is provided by Joanna Summerscales
Joanna Summerscales focuses on advertising counseling and litigation. She frequently advises clients on issues related to claims substantiation, FTC and FDA regulatory law, state consumer protection law, rights of privacy and publicity, and other advertising and intellectual property issues, in addition to bringing and defending false advertising challenges.
Her experience includes helping clients to develop creative and defensible advertising campaigns and corresponding claims substantiation, including clinical and technical product performance testing, consumer and expert surveys, and support for price and value comparisons; bringing and defending actions under the Lanham Act (and related state laws) and challenges before the National Advertising Division; representing clients in connection with investigations by the FTC and State Attorneys General; and developing and clearing non-traditional advertising, including social media and "native advertising" programs and campaigns, as well as drafting guidelines related to the same.