Annie Tsoi

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Annie is the co-head of Deacons, Intellectual Property Department and Head of China IP Practice Group. She is qualified in Hong Kong and England and Wales. She holds an LLB (Hons) from the University of Hong Kong.

Annie has over 25 years' experience in advising on all aspects of intellectual property work in China and on the unique challenges arising from doing business there. Annie has advised many major Hong Kong and international clients on strategic issues in China relating to the protection, enforcement and commercial exploitation of intellectual property rights and she represents some of the world’s leading companies in the luxury goods, fashion, cosmetics, hotels, entertainment, food and restaurants, advanced technology, pharmaceutical, and electronics industries.

Annie has advised extensively on the IP aspects of acquisition and restructuring of businesses including technology transfer, licensing and cooperation issues, technology development and improvement. Annie also advises on Internet-related regulations and domain name disputes.