Firm / Organisation

Broad & Bright

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Managing Partners: Mr Jun Ji
Number of partners: 26
Number of lawyers: 80
Languages: Chinese, English, Japanese

Firm Overview:
Broad & Bright, founded in 2004, is a full-service Chinese law firm providing a broad range of specialised legal services in multiple practice areas for domestic and international clients, with particular expertise and outstanding achievements in cross-border business transactions.

Main Areas of Practice:
Antitrust & Competition:

■ Experience in anti-monopoly practice
■ Since August 1st, 2008, MOFCOM has reviewed over 2,000 transactions to date, out of which Broad & Bright has represented hundreds of filings, many of which are either high profile or significant cases. Broad & Bright is one of the local firms that handles most of the cases
■ Broad & Bright is experienced and has the expertise in handling sensitive and complicated cases. In MOFCOM/SAMR’s 37 conditional approvals so far, Broad & Bright handled almost half of the cases, including China’s first conditional approval of Inbev’s acquisition of AB beer. In 2009, Broad & Bright represented Coco-cola in its acquisition of Huiyuan case, which is one of the most complicated filings in China and involved political concerns. In 2015, Broad & Bright assisted Seagate in successfully obtaining approval by MOFCOM to lift its ‘hold separate’ restriction, which is the first case where the ‘hold separate’ conditions were completely released. Within the same year, Broad & Bright represented NXP in its acquisition of Freescale, which is the first conditional approval of MOFCOM where the ‘upfront buyer’ situation was involved in the divestment remedy. In 2017, Broad & Bright represented five of the seven cases that were conditionally approved by MOFCOM. In 2018, after the institutional reform in China, the first conditional clearance by SAMR (the new antitrust agency) was also represented by Broad & Bright
■ Broad & Bright has also advised many clients on various antitrust issues, including representing clients in cartel investigations and other behavioral investigations with National Development and Reform Commission (NDRC)
■ In addition, Broad & Bright has extensive experience in advising international companies in compliance with the AML
■ Partners involved in this work: Ms Yao FENG, Mr. Yunfeng Xing, Mr. Shipo XIE, Ms Xi XIA (counsel)
Contact: Ms Yao Feng
Tel: +86 10 8513 1818
Email: [email protected]

Corporate & Commercial:
The firm’s corporate and commercial team possesses extensive, in-depth knowledge and experience in advising on important and complicated corporate legal issues. The firm has advised many Chinese and foreign companies on establishing business presences and operations.
In addition, the firm services as outside advisors for many clients from a wide range of industries, addressing concerns such as land use, foreign exchange, tax, labour and employment, environmental protection, and technology transfer and licensing, and regulatory compliance. The clients served are from a wide range of industries including manufacturing, infrastructure, biotechnology, pharmaceuticals and medical devices, finance, insurance, telecommunications, entertainment, sport, chemical industry, agriculture, etc.
Contacts: Hongchuan Liu (Beijing), Philips Z. Ding (Shanghai), Linming Jin (Guangzhou)
Tel: +86 10 8513 1804, +86 21 5386 1618, +86 20 8131 6888
Emails: [email protected], [email protected], [email protected]

Dispute Resolution:
Dispute resolution is one of the mainstays of Broad & Bright’s legal services. The firm’s lawyers have represented multi-national companies, financial institutions, large state-owned enterprises, private enterprises, and other entities in hearings and trials before China International Economic and Trade Arbitration Commission, the Supreme People’s Court, the provincial high people’s courts, and other tribunals. The firm has achieved significant victories.
Contacts: Jun Ji (Beijing), Yanjie Lian (Shanghai), Hui Dong (Guangzhou)
Tel: +86 10 8513 1801, +86 21 5386 1618, +86 20 8131 6888
Emails: [email protected], [email protected], [email protected]

Broad & Bright’s employment team provides clients with legal advice, counselling, and representation in arbitration and litigation in connection with all aspects of employment, benefits, and labour laws. The firm’s attorneys are experienced in assisting foreign and Chinese companies with establishing and implementing employment and HR systems in China, and in advising clients on a wide array of employment and HR issues that may arise in their daily operations.
Providing advice to both employers and employees in connection with senior management personnel contracts and executive compensation arrangements.
Contacts: Linzhu Wang (Beijing), Yifan Chen (Shanghai), Taotao Zhu (Guangzhou)
Tel: +86 10 8513 1802, +86 21 5386 1618, +86 20 8131 6888
Emails: [email protected], [email protected], [email protected]